Tencent's 2024 Weixin Brand Protection Report: Advancing Digital IP Safeguards
In a significant step towards bolstering its digital safeguards, Tencent has released its latest Weixin Brand Protection Report for the year 2024. This report outlines the company's ongoing commitment to combating counterfeiting and intellectual property abuse within the digital realm. Tencent has showcased how Weixin, a multifaceted communication platform, has enhanced its enforcement capabilities through innovative methods, proactive approaches, and robust collaboration with brand owners.
Weixin stands out as a unique service, combining features such as direct messaging, group chats, Official Accounts, and third-party Mini-Programs. These features have made Weixin a prime choice for leading global brands participating in its Brand Protection Platform (BPP), thus reinforcing its dual role as a tool for brand protection and a bridge to consumers. Danny Marti, Tencent’s Head of Global Public Policy, expressed pride in Weixin's progress, emphasizing its role in establishing trust and enabling brands to engage with consumers in a secure manner.
1. Community-Driven Enforcement:
One of the report’s standout features is the successful implementation of an industry-first crowdsourced reporting system. This initiative has effectively revolutionized the way counterfeit activities are reported, especially in private channels like direct messages and group chats. Impressively, over 98% of takedown actions in private chats in 2024 were instigated by submissions from the user community, while group chats saw a staggering 99.9% of takedowns initiated similarly. This indicates the profound impact of community involvement in enforcing brand integrity.
2. Scalable Proactive Protection:
In 2024, Weixin has significantly ramped up its proactive protection measures in public-facing features. The platform's implementation of automatic keyword interception and stringent account registration protocols led to the daily prevention of thousands of suspicious activities. Remarkably, the proactive shutting down of more than 120,000 livestreaming rooms and the removal of over 22,000 infringing short videos exemplifies the efficiency of Weixin’s enforcement system. Notably, the number of livestreaming rooms disabled through proactive means tripled that of those reported by users and brands combined, showcasing a powerful shift towards prevention.
3. Expanding Offline Enforcement:
The BPP's efforts in protecting intellectual property have also extended beyond the digital landscape into the offline realm. In 2024, Weixin contributed to 29 major offline cases, marking a 20% increase in case volume and a 15% rise in case value, totaling USD 300 million. Through these cooperation efforts with brands and law enforcement, Weixin identified and supported 190 suspects, demonstrating its role as a unique ally for global brands in effective IP protection.
The 2024 Weixin BPP Report underscores Tencent’s commitment to nurturing a global intellectual property ecosystem that not only fosters innovation but also drives creativity. Tencent sees intellectual property as pivotal in enhancing digital transformations, particularly in AI-driven environments. By leveraging copyrights, patents, and trademarks, Tencent enhances collaborations among various sectors, including entertainment, lifestyle, and luxury goods, thereby creating enriched digital experiences.
Danny Marti elaborated on Tencent's broader vision, aiming to transcend beyond mere commercial protection. The company aligns nearly 25% of its IP portfolio with the United Nations’ Sustainable Development Goals, earning accolades from recognized institutions like WIPO and LexisNexis for its leadership in sustainable innovation.
In conclusion, Tencent is redefining the digital landscape. By effectively combating counterfeiting and fostering a sustainable IP ecosystem, Tencent continues to build a foundation for a future where technology and creativity thrive in harmony, ultimately leading to richer experiences for consumers, brands, and creators alike. To explore the full details of the 2024 Weixin Brand Protection Report, visit Tencent.
Weixin stands out as a unique service, combining features such as direct messaging, group chats, Official Accounts, and third-party Mini-Programs. These features have made Weixin a prime choice for leading global brands participating in its Brand Protection Platform (BPP), thus reinforcing its dual role as a tool for brand protection and a bridge to consumers. Danny Marti, Tencent’s Head of Global Public Policy, expressed pride in Weixin's progress, emphasizing its role in establishing trust and enabling brands to engage with consumers in a secure manner.
Key Highlights from the 2024 Report
1. Community-Driven Enforcement:
One of the report’s standout features is the successful implementation of an industry-first crowdsourced reporting system. This initiative has effectively revolutionized the way counterfeit activities are reported, especially in private channels like direct messages and group chats. Impressively, over 98% of takedown actions in private chats in 2024 were instigated by submissions from the user community, while group chats saw a staggering 99.9% of takedowns initiated similarly. This indicates the profound impact of community involvement in enforcing brand integrity.
2. Scalable Proactive Protection:
In 2024, Weixin has significantly ramped up its proactive protection measures in public-facing features. The platform's implementation of automatic keyword interception and stringent account registration protocols led to the daily prevention of thousands of suspicious activities. Remarkably, the proactive shutting down of more than 120,000 livestreaming rooms and the removal of over 22,000 infringing short videos exemplifies the efficiency of Weixin’s enforcement system. Notably, the number of livestreaming rooms disabled through proactive means tripled that of those reported by users and brands combined, showcasing a powerful shift towards prevention.
3. Expanding Offline Enforcement:
The BPP's efforts in protecting intellectual property have also extended beyond the digital landscape into the offline realm. In 2024, Weixin contributed to 29 major offline cases, marking a 20% increase in case volume and a 15% rise in case value, totaling USD 300 million. Through these cooperation efforts with brands and law enforcement, Weixin identified and supported 190 suspects, demonstrating its role as a unique ally for global brands in effective IP protection.
A Vision for a Creative Future
The 2024 Weixin BPP Report underscores Tencent’s commitment to nurturing a global intellectual property ecosystem that not only fosters innovation but also drives creativity. Tencent sees intellectual property as pivotal in enhancing digital transformations, particularly in AI-driven environments. By leveraging copyrights, patents, and trademarks, Tencent enhances collaborations among various sectors, including entertainment, lifestyle, and luxury goods, thereby creating enriched digital experiences.
Danny Marti elaborated on Tencent's broader vision, aiming to transcend beyond mere commercial protection. The company aligns nearly 25% of its IP portfolio with the United Nations’ Sustainable Development Goals, earning accolades from recognized institutions like WIPO and LexisNexis for its leadership in sustainable innovation.
In conclusion, Tencent is redefining the digital landscape. By effectively combating counterfeiting and fostering a sustainable IP ecosystem, Tencent continues to build a foundation for a future where technology and creativity thrive in harmony, ultimately leading to richer experiences for consumers, brands, and creators alike. To explore the full details of the 2024 Weixin Brand Protection Report, visit Tencent.
Topics Business Technology）
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