Gopuff and GrowthLoop Join Forces to Enhance Advertising Targeting for Brands

Gopuff Partners with GrowthLoop for Advanced Audience Targeting

In a groundbreaking collaboration, Gopuff, known as a leader in instant commerce, has joined forces with GrowthLoop, a pioneer in AI-driven marketing solutions. Announced on June 9, 2026, this partnership aims to redefine how brands engage their customers through personalized advertising strategies. Leveraging advanced audience targeting, Gopuff and its ad partners, including BevMo!, will be able to utilize unique first-party data to create custom audience segments, enabling more relevant and successful advertising campaigns.

GrowthLoop's composable commerce media solution allows brands advertising with Gopuff and BevMo! to do just that. By tapping into Gopuff's extensive data, advertisers can activate campaigns quickly and gain valuable insights into their performance metrics. Anthony Rotio, co-founder and co-CEO of GrowthLoop, emphasized the potential of this collaboration, stating, "Retail media is one of the fastest-growing channels in advertising, but many networks suffer from fragmented data and slow execution. Gopuff capitalizes on its high-intent customer base and a Gen Z audience that brands are keen to engage." This partnership enables brands to act rapidly on actionable data to target consumers just as they are ready to make purchasing decisions.

The new integration offers ad partners the capability to move beyond basic category targeting. They can create and segment audiences based on geographical factors, purchase histories, and ordering frequencies. For instance, a brand might quickly request and implement a campaign targeting frequent buyers of its competitors located in college towns. Furthermore, in a few months, brands will have the option to direct sponsored product ads within the Gopuff app, extending these audience targeting abilities even to customers in the U.K.

JR Crosby, Gopuff's Director of Data Partnerships, highlighted the importance of speed and precision in their business model. He remarked on the previous challenges brands faced in the timely creation of custom audience segments. The integration of GrowthLoop’s technology enables Gopuff to provide brands with the tools they have long desired, facilitating the construction and testing of intricate audience segments on both Gopuff's platform and through marketplaces, all within a timeframe previously deemed impossible.

A crucial aspect of this partnership is GrowthLoop’s AI-powered platform, which efficiently combines audience creation, campaign initiation, and analytics directly on Snowflake's AI Data Cloud. This design eliminates the need for data transfers between systems, ensuring that campaigns are fueled by the most comprehensive and up-to-date customer insights.

Currently, this integration is live for Gopuff's beta partners, with plans for a broader rollout of these capabilities to all brands soon. As Gopuff expands its retail media functionalities, this collaboration with GrowthLoop exemplifies its commitment to providing more tailored and relevant experiences for consumers while simultaneously generating fresh opportunities for brand partners to connect with an ever-growing customer base.

About Gopuff
Founded in 2013 by Yakir Gola and Rafael Ilishayev, Gopuff has emerged as a powerhouse in instant commerce, delivering over 5,000 products in as little as 15 minutes. Using proprietary technologies and an extensive logistics network, Gopuff is dedicated to offering speed, reliability, and affordability to millions of customers across the United States and the United Kingdom. To delve deeper, visit www.gopuff.com or follow Gopuff on social media platforms including Facebook, X, and Instagram. The Gopuff app is available for download on iOS and Android.

About GrowthLoop
GrowthLoop is at the forefront of AI-enabled marketing on the data cloud, earning recognition on G2 as a leader in momentum and achieving the highest ROI for enterprises. Their agentic, composable Customer Data Platform is designed to drive substantial growth, enhance the marketing cycle, and leverage AI powered by enterprise cloud data. With the help of AI agents, businesses can convert customer data into precise target audiences and activate them seamlessly across real-time journeys while continuously measuring and improving outcomes—without the hassle of moving data. Thousands of marketers from top enterprises, including Costco, Albertsons, and Ford, depend on GrowthLoop to actualize their AI strategies, expedite growth through experimentation, and personalize every touchpoint with customers.

This partnership heralds a new era in advertising, one where data-driven decisions will empower brands to reach their target audiences more effectively than ever before.