VIKING Launches Official E-Commerce Site for Japanese Market to Inspire Explorers

VIKING Unveils Official E-Commerce Platform in Japan

In a move that promises to inspire explorers of all ages, VIKING, a footwear brand with a rich heritage dating back to 1920 in Norway, has launched its official e-commerce site for the Japanese market. This initiative is spearheaded by Hiroon Co., Ltd., based in Osaka, which specializes in sports goods and health-conscious merchandise. The online store went live on July 1, 2025, offering an extensive selection of sneakers and rubber boots for women, men, and kids.

VIKING’s mission is to create a world where everyone can embrace their inner explorer. Whether you are trekking in the mountains, strolling through the city, or indulging in outdoor activities like fishing and hiking, VIKING footwear promises exceptional comfort and support in diverse environments. Their products are designed to accommodate the varying lifestyles of customers, allowing them to shop conveniently without the constraints of time or location.

Features of the E-Commerce Site

The new website is thoughtfully designed to enhance the shopping experience for customers. With user-friendly navigation, information about materials and product specifications is clearly laid out. High-quality images are showcased from various angles, enabling customers to get a comprehensive view of the products before they make a purchase. Aimed at modern shoppers, the site is structured to align with the dynamics of today's diverse consumer lifestyles.

A Legacy of Innovation

VIKING began its journey with the creation of the ‘galosh,’ a type of rubber footwear that provided exceptional waterproofing for the harsh Norwegian winters. Over the decades, the brand has evolved, expanding its line to include a variety of rubber and work boots. VIKING’s reputation for functionality and durability quickly spread, gaining popularity among farmers, fishermen, forestry workers, and adventurers alike.

As the brand celebrates over a century of existence, it remains dedicated to the original principles of quality and practicality that have defined its history. VIKING has broadened its product range to meet the needs of diverse customers, from classic rubber boots to stylish sneakers.

The Iconic Sneaker: Anaconda Light 5 Low GTX BOA

A highlight of the VIKING range is the Anaconda Light 5 Low GTX BOA sneaker, priced at ¥34,980 (tax included). Available in two elegant color options—Cream/Charcoal and Black—this unisex product comes in sizes ranging from 36 to 47, corresponding to 23cm to 30cm. The sneaker combines durability with fashionable design, making it a perfect choice for both urban wear and outdoor adventures.

VIKING’s commitment to creating high-quality, environmentally conscious products ensures that their footwear not only meets the high standards of performance but also supports sustainable practices in production.

Join the Exploration

Explore the enchanting world of VIKING footwear and experience the ideal blend of comfort, style, and durability. Whether you are finding your way through bustling streets or navigating the rugged terrains of nature, VIKING is designed for the explorer within you.

For more information, visit the official VIKING e-commerce site at vikingfootwear.jp or follow their Instagram account @vikingoutdoorfootwear_jp.