UWA and Avid's Collaboration Elevates Audio Vivid at IBC 2025

The UHD World Association (UWA) has unveiled an exciting collaboration with Avid at IBC 2025, marking a significant advancement in professional audio workflows. The integration of the Audio Vivid standard into Avid's Pro Tools environment is a game-changer for the industry, allowing for richer and more immersive audio experiences in post-production and broadcasting. For the very first time, Avid showcased a specially configured Pro Tools workstation designed to support Audio Vivid, setting a new standard in audio production.

UWA's close partnership with Avid is designed to simplify the workflow for audio professionals. By utilizing Avid's immersive software development kit (SDK), UWA is among the pioneers in merging spatial audio production with Pro Tools workstations. At the Avid booth during IBC 2025, industry experts demonstrated how the Pro Tools software is optimized for the Audio Vivid format, allowing visitors to witness firsthand the innovative workflow this collaboration brings.

UWA is also featuring exclusive demonstrations at its own booth (3C.48), including an immersive Audio HDR Vivid room. This setup illustrates the potential of open and interoperable audio standards and how they can revolutionize workflows across the industry. On September 13, UWA will hold a