The Launch of KAYOU+: A Stationery Brand Rooted in Authenticity and Craftsmanship

KAYOU Co., Ltd., headquartered in Chuo, Tokyo, has unveiled its new stationery brand "KAYOU+" on July 24, 2025. This brand focuses on conveying the true value of quality stationery, encouraging a richer heart and mind through its products. KAYOU+ represents the spirit of Japanese craftsmanship, offering four meticulously designed writing instruments: the drafting mechanical pencils "AIMVISIONPRO" and "AIMVISION," the gel ink ballpoint pen "Serar," and the colorful gel pen series "tinte."

About KAYOU+

KAYOU+ is positioned as a comprehensive stationery brand introduced by KAYOU Co., Ltd. By promoting the theme "knowing the true value and enriching the heart," KAYOU+ seeks to transcend conventional stationery experiences within Japan, a country known for its high-quality stationery products. The brand aims to infuse every product with exceptional value that elevates the user's experience.

The Name and Heritage

KAYOU Co., Ltd. is the Japanese arm of KAYOU Group, one of China's largest card game manufacturers. The name "KAYOU" signifies a cultural shift toward authenticity, stemming from the company’s efforts to provide high-quality games in a market previously dominated by counterfeit products. This ethos of valuing true craftsmanship is reflected in KAYOU+’s mission to offer high-quality stationery products to a global audience, emphasizing the pursuit of excellence as embodied by the symbol "+."

Product Lineup

KAYOU+ launches with four remarkable products:
1. AIMVISION PRO - Priced at ¥7,200 (tax included: ¥7,920)
- Colors: Meteor Black, Titanium Gold, Snow White
- A drafting mechanical pencil crafted for precision, featuring a brass body and an innovative hardness dial for enhanced usability.

2. AIMVISION - Priced at ¥5,000 (tax included: ¥5,500)
- Colors: Stone Black, Mineral Silver, Native Gold
- This model offers excellent stability for detailed work, combining a lightweight resin body with a sturdy brass front.

3. Serar - Priced at ¥3,000 (tax included: ¥3,300)
- Colors: Ceramic White, Morning Blue, Amethyst Gray, Pastel Pink
- A luxurious gel ink ballpoint pen that combines an elegant design with a comfortable grip, perfect for everyday writing.

4. tinte - Priced at ¥300 (tax included: ¥330)
- Colors: Sepia, Red, Orange, Black, Blue Black, Blue, Turquoise
- A collection of seven colors, designed for effortless storage in pencil cases, without compromising on usability.

Design Philosophy

KAYOU+ emphasizes consistent aesthetics not only in the products but also in the packaging, promotional displays, and even the business cards used for transactions, creating a unified brand experience.

Promotional Campaign

The launch will be celebrated with a series of promotional efforts, including a 7-day display of brand videos on digital signage at the Tokyu Den-en-toshi Line's Futako-Tamagawa station from July 28 to August 3. Additionally, KAYOU+ will actively engage audiences through their official social media channels, sharing highlights and updates.

- Instagram
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Brand Release Event

The official media release event is scheduled for July 18, 2025, at 1 PM in Chuo, Tokyo. Attendees will have the opportunity to experience the products and learn from the creative director’s insights.

Availability

Products will be available at stationery stores and bookstores nationwide starting from July 24, 2025. Please note that launch dates may vary by store. Visit the KAYOU+ website for the latest updates.

For inquiries, contact KAYOU+ customer support at [email protected].