Exciting NEW ERA® DAY 2025 with Yomiuri Giants at Tokyo Dome

NEW ERA® DAY 2025: A Celebration of Baseball and Culture at Tokyo Dome

On August 1, 2025, New Era, a global leader in sports and lifestyle apparel, in partnership with the Yomiuri Giants, will host the much-anticipated NEW ERA® DAY 2025 at Tokyo Dome. This event promises to be a unique fusion of sports and culture, engaging fans in an unforgettable experience.

Event Details

The much-awaited matchup will feature the Yomiuri Giants competing against their rivals, the Yokohama DeNA BayStars. The game is scheduled to kick off at 6:00 PM, but the festivities start well before the first pitch. The day will be packed with special activities, making it a must-attend event for both baseball enthusiasts and supporters of the New Era brand.

Special Guests and Ceremonies

One of the noteworthy highlights of the day is the ceremonial first pitch, to be thrown by renowned Kabuki actor Matsuya Onoue. An ardent supporter of the Yomiuri Giants and a long-time user of New Era products, Matsuya expressed his excitement, stating, "I’m thrilled to throw the first pitch for the Yomiuri Giants on NEW ERA® DAY, a day filled with things I love. I hope to deliver a solid strike this time after my last pitch was affected by nerves!"

Exclusive Rewards for Attendees

For the first 10,000 attendees who bring their game tickets, New Era will distribute exclusive fans designed for the occasion. The giveaways will start as soon as the gates open, so fans should arrive early to secure their complimentary uchiwa (hand fans).

Giveaway Timing:

- Date: August 1, 2025
- Time: From gate opening
- Location: Entrance of Tokyo Dome

This promotion is on a first-come, first-served basis, and supplies may run out quickly, so be sure to arrive early!

Merchandise Purchase Campaign

Those purchasing New Era caps from the Giants Store between July 1 and August 1 will receive a special coupon granting them access to a lottery drawing on event day at the New Era booth. Lucky winners can take home signed merchandise from the players or a limited-edition cap specially designed for NEW ERA® DAY 2025. Even if you don’t win, everyone will receive a stylish sticker as a token of appreciation.

Key Purchase and Lottery Dates:

- Purchase Period: July 1 - August 1, 2025
- Lottery Date: August 1, 2025, from 3:00 PM to 7:00 PM
- Lottery Location: New Era Booth, in front of Gate 22

Again, this is a limited-time opportunity, with the lottery ending as soon as prizes are exhausted, so don’t forget your coupon!

Unique Installations at the Event

A gigantic balloon shaped like an authentic Yomiuri Giants cap will be prominently displayed outside Gate 22 as part of the festivities. Fans can visit this fun attraction from 3:00 PM to 7:00 PM, taking the perfect opportunity for a photo with this unique installation.

Balloon Viewing Info:

- Date: August 1, 2025
- Time: 3:00 PM - 7:00 PM
- Location: Plaza in front of Gate 22

This event is not just another game; it is a celebration of culture, community, and the art of baseball, blending sports with entertainment like never before. Don't miss out on your chance to be part of NEW ERA® DAY 2025 at the iconic Tokyo Dome!