Yatsen Holding Limited Reports Strong Financial Growth In Q2 2025
Yatsen Holding Limited (NYSE: YSG), a prominent beauty company based in China, has published its unaudited financial performance for the second quarter of 2025, revealing impressive growth across various metrics. The company's total net revenues reached RMB 1.09 billion (approximately US$151.7 million), reflecting a remarkable 36.8% year-over-year increase from the previous year's RMB 794.5 million. This surge was significantly propelled by a 78.7% jump in revenues derived from skincare brands, which accounted for 53.5% of total revenues, up from 40.9% in the same quarter last year.
The company's gross margin experienced a positive shift, rising to 78.3% from 76.7% in the prior year. Moreover, Yatsen managed to significantly narrow its net loss, which reduced by 77.2% to RMB 19.5 million (or US$2.7 million), down from RMB 85.5 million in the earlier year. In terms of adjusted earnings, Yatsen recorded a non-GAAP net income of RMB 11.5 million (US$1.6 million), a notable turnaround from a non-GAAP net loss of RMB 74.9 million a year earlier.
Jinfeng Huang, the Founder and CEO of Yatsen, attributed these positive outcomes to the company's focus on delivering high-quality products and enhancing brand equity, supported by strengthened R&D capabilities. Highlighted products contributing to growth included Galénic's Brightening Micro Mask and DR.WU's Purifying Renewal Essence Toner. Huang expressed confidence in the company's strategy, emphasizing their commitment to maintaining momentum in the beauty innovation sector.
The finance chief, Donghao Yang, echoed these sentiments, reporting robust growth aided by major shopping events like the June 18 shopping festival. Both the color cosmetics and skincare lines showed impressive performance, with key strategies aimed at improving operational efficiency beginning to yield dividends. Yang noted that Yatsen is on its way to achieving sustainable growth, aligning with its long-term goals.
In examining more specifics of the Q2 2025 operations, the overall operating expenses grew by 21.7% year-over-year, amounting to RMB 905.9 million (US$126.5 million), yet as a percentage of total revenues, this figure decreased from 93.7% to 83.4%. This suggests an effective leveraging of higher revenues towards managing expenses, particularly in selling and marketing—showing a decrease in expenses relative to revenues despite underlying increases.
Looking ahead, Yatsen forecasts Q3 2025 total revenues between RMB 778.6 million and RMB 880.1 million, indicating an expected year-over-year increase of 15% to 30%. These projections remain subject to changes based on market conditions and operational challenges. The anticipation of growth is buoyed by the recent performance and strategic focus on innovative products, which could solidify Yatsen’s positioning in the competitive beauty sector.
The call to elaborate on these results will take place at 7:30 A.M. US Eastern Time on August 21, allowing stakeholders further insights into Yatsen's operational strategies moving forward. For those interested in exploring Yatsen’s robust performance and strategic growth in beauty products, the company’s investor relations site offers additional details and updates.
In summary, Yatsen Holding Limited's second-quarter results showcase a remarkable recovery and positive momentum within the beauty industry landscape, elevating expectations for continued success as they implement innovative strategies and enhanced operational efficiency.