Nordstrom Rack Expands Year-Round Partnership with Operation Warm to Aid Children Across America

Nordstrom Rack and Operation Warm Partnership

Nordstrom Rack is proud to announce an expansion of its partnership with Operation Warm, a national nonprofit organization renowned for providing brand-new coats and footwear to children in need. This initiative formally kicks off on March 17, 2026, marking a significant step forward in the ongoing collaboration between the two entities that originally began in 2018.

A New Chapter in Giving

The primary aim of this partnership is to empower children across the United States by enabling them to attend school in comfort and confidence. With customer donations accepted at checkout starting March 17, shoppers at all Nordstrom Rack locations can easily contribute to this noble cause. Additionally, donations will also be facilitated through the official NordstromRack.com website, allowing an even broader audience to make a difference.

Gemma Lionello, the President of Nordstrom Rack, stated, "We believe that a warm coat or comfortable shoes can help a child feel more confident and ready to learn and play. Our year-round partnership with Operation Warm allows us to support families in meaningful ways."

Increased Volunteer Engagement

In a significant move to enhance community involvement, Nordstrom Rack plans to scale its volunteer engagement initiatives. The number of employee events is set to increase from nine in 2025 to a planned 26 events in 2026. These events will be tailored to meet the seasonal needs of children, with shoe distribution events taking place in the spring and coat distribution in the fall.

Dick Sanford, founder and CEO of Operation Warm, expressed gratitude for Nordstrom Rack's dedication, saying, "This year-round partnership will help us reach more children across the country, engaging employees and customers in ways that create lasting impact."

Over the past five years, Nordstrom Rack has been a critical player in the mission to equip children with necessary clothing, contributing to an impressive total of 150,000 coats and shoes that have reached children nationwide, all thanks to the generosity of Nordstrom customers. In addition, employees have devoted over 4,000 hours volunteering across 27 events, showcasing their commitment to community service.

How to Get Involved

Beginning March 17, customers can make a difference by donating at checkout when shopping at Nordstrom Rack stores. For those who prefer to contribute online, donations can be made through NordstromRack.com.

This initiative is a vital part of Nordstrom's broader commitment to its communities, encompassing year-round volunteerism, local giving efforts, and essential in-kind donations aimed at supporting youth and families in need.

About Nordstrom

Nordstrom, Inc. has a rich history, dating back to its inception as a shoe store in 1901. The company has continually put customer service at the forefront of its operations, adapting to meet the needs and preferences of shoppers today, whether in-store or online. Their mission remains clear: to ensure customers feel good and look their best at all times.

About Operation Warm

Operation Warm is a dedicated nonprofit organization that has spent over 25 years delivering warmth, confidence, and hope to children in need nationwide. By providing new coats, shoes, and sports bras, they not only meet crucial needs but also connect families to essential community resources. The organization strives to empower children, reinforcing strong communities one coat at a time. For more information, visit operationwarm.org.