#Japan #Tokyo #Mother's Day #FEILER #Sweet Sweet Pea

FEILER's Special Mother's Day Popup Experience

As Mother's Day approaches, it's naturally the time for people to ponder what to gift their beloved mothers. This year, FEILER proudly introduces a unique popup shop titled "Giving Handkerchiefs with Floral Language". Open from April 30 to May 6, 2023 at Roppongi Hills' Hills Cafe/Space, this event blends delightful shopping and delightful culinary experiences centered around the heartfelt idea of selecting gifts.

The popup shop is inspired by the desire to enhance the joy of choosing presents for loved ones. At the shop, visitors will find a special area dedicated to selecting handkerchiefs based on their floral meanings. In a unique twist, the designs of the handkerchiefs are concealed, allowing customers to unveil them by opening boxes that feature flower-related words. This innovative purchase experience brings a new flavor to gift-giving, providing a special opportunity to find the perfect design for the occasion.

Among the offerings is a new handkerchief design inspired by the memories of FEILER fans, named "Sweet Sweet Pea". This charming floral design carries the sentiment of gentle memories and aims to evoke nostalgic feelings, making it a fitting tribute for Mother's Day. Customers can easily locate other floral-themed handkerchiefs, thanks to an insightful floral language diagnosis chart. Moreover, FEILER members will have exclusive access to a photo station for their black-and-white receipts, adding a fun twist to the shopping experience.

Culinary Delights

Alongside the shopping experience, the popup cafe offers a range of original drinks and sweets inspired by floral motifs. Visitors can enjoy one of three flower-inspired drinks and select between various floral handkerchief cakes and waffles. The cafe showcases bright, spring-inspired treats in a colorful atmosphere, inviting guests to indulge in a truly delightful experience.

A New Culinary Experience

The collaboration with customers has birthed new designs, symbolizing the poignant memories and connections we hold dear with our mothers. For instance, the "Sweet Sweet Pea" handkerchief is priced at ¥2,750 (including tax), along with several other handkerchief designs also available for the same price.

Shopper's Guide

Each customer can purchase up to three items, with only one of each design allowed. The popup shop does not just feature handkerchiefs but other delightful items as well, providing an exquisite selection for all attendees.

Reservations are encouraged for specific time slots between 11:00 AM - 2:00 PM for all visitors. Reservations can be made from April 22 at 12:00 PM until May 5, concluding each day at 11:59 PM. In-person registrations will be available from 2:00 PM - 8:00 PM, with the final day concluding early at 6:00 PM.

Special Promotions

In conjunction with the popup experience, FEILER is extending some special offers to patrons:

• - New Member Benefits: Sign up for FEILER members during the popup and receive ¥500 worth of points.
• - Exclusive Discounts: New members can also receive a ¥200 discount coupon usable at the popup cafe.
• - Photo Service: FEILER members will have access to a photo station for taking receipts for free, providing yet another layer of fun.

Conclusion

FEILER's popup store is a wonderful opportunity to express love and appreciation to our mothers, connecting special memories with beautiful gifts. As FEILER's CEO Naohisa Yagi articulates, this popup shop aims to encourage reflection on cherished moments, offering unique products that embody heartfelt sentiments. Dive into the beauty of floral languages, indulge in delectable treats, and create memorable experiences this Mother’s Day at FEILER.

Popup Shop Details:

• - Name: Giving Handkerchiefs with Floral Language - FEILER POPUP for MOM
• - Dates: April 30 - May 6, 2023
• - Location: Hills Cafe/Space at Roppongi Hills
• - Entrance Fee: Free
• - Hours: 11:00 AM - 8:00 PM (Final day 11:00 AM - 6:00 PM)
• - Access: 5-minute walk from Roppongi Station on the Hibiya Line, 10-minute walk from Roppongi Station on the Oedo Line
• - Website: FEILER Magazine