Wet Brush and Goody Collaborate with LoveShackFancy for Exclusive Hair Accessories

Exciting Collaboration: Wet Brush, Goody, and LoveShackFancy



In an exciting new venture, beloved hair accessory brands Wet Brush and Goody have partnered with the renowned fashion label LoveShackFancy to unveil a stunning limited-edition collection. This exclusive collaboration, set to launch on February 27, 2025, will feature a delightful array of 35 distinct hair brushes and accessories designed to bring a touch of whimsical elegance to everyday hair care routines.

Collection Highlights


The limited edition collection includes beautifully designed hair brushes, headbands, clips, scrunchies, and hair ties, each adorned with LoveShackFancy's signature vintage floral prints. These pieces effortlessly blend functionality with style, ensuring that beauty enthusiasts can enjoy top-quality products while showcasing their personal flair. The prices are incredibly accessible, ranging from $7.99 to $17.99, providing a budget-friendly way to indulge in the fashionable designs that LoveShackFancy is famous for.

Rebecca Hessel Cohen, Founder and Creative Director of LoveShackFancy, expressed her enthusiasm about this collaboration, stating, "I’m beyond excited to collaborate with Goody and Wet Brush! Their brushes and accessories have always been the 'getting ready' essentials in our house both for my girls and myself. Giving their pieces the LoveShack touch with our signature prints makes them my new, ultimate on-the-go accessories to match all of my favorite looks."

Unveiling a Stylish Collaboration


This partnership marks the first-ever collaboration between Beauty by Imagination (BBI) and a fashion brand, illustrating the innovative spirit and dedication to both style and quality. Doug Gillespie, CEO of BBI, emphasized the significance of this collaboration, stating, "This partnership represents an exciting step forward, blending fashion-forward aesthetics with BBI's commitment to quality and functionality."

Wet Brush and Goody will officially launch the collection online at Target and on LoveShackFancy’s website, with physical availability beginning on March 2nd at select Target and LoveShackFancy stores across the United States.

The Brands Behind the Products


Beauty by Imagination is known for its iconic hair brands, including the highly trusted Wet Brush and Goody. Wet Brush, celebrated for transforming hair care into a joyful experience, works to provide tangle-free, healthier-looking hair for all hair types. Meanwhile, Goody focuses on quality, affordable hair accessories that allow users to express themselves freely without compromising hair health.

Founded by Rebecca Hessel Cohen in 2013, LoveShackFancy is a celebrated fashion, beauty, home, and lifestyle brand, designed to celebrate beauty through a lens of nostalgia and romance. The brand's commitment to quality and creativity resonates deeply with its audience, making this collaboration a natural fit.

With such a compelling blend of style, quality, and affordability, the Wet Brush and Goody x LoveShackFancy collection is poised to become a must-have for anyone looking to enhance their hair game while embracing a sophisticated aesthetic. Keep an eye on @thewetbrush, @goodyhair, and @loveshackfancy for the latest updates and sneak peeks leading up to the launch!

For more details about this collection and other offerings by these beloved brands, please visit their respective websites: Wet Brush, Goody, and LoveShackFancy.

Topics Consumer Products & Retail)

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