#Germany #Licensing #Essen #BRANDmate

Discovering BRANDmate at Zollverein

On June 25th and 26th, the iconic Grand Hall at the Zollverein Coal Mine in Essen transforms into a vibrant hub for brand professionals at the highly anticipated event known as BRANDmate. This unique gathering aims to unite brand builders, licensing experts, and creative minds from various industries, creating an environment rich in collaboration and innovation. The exciting lineup is set to include notable exhibitors, surprise activities, and dynamic discussions centered around brand power and discovery.

A Closer Look at the Event's Highlights

One of the standout features of BRANDmate is its star-studded participant list. Warner Bros. Discovery is poised to make a striking entrance with a secretive yet captivating presentation planned right at the main entrance. This will no doubt be one of the key attractions that guests will be eager to experience. Equally promising is RTL Consumer Products, boasting an array of engaging activities such as a reality TV lounge created with El Cartel Media and even a whimsical taco food truck from Chefkoch. Additionally, visitors can expect to meet a life-sized unicorn from the 'Unicorn Academy' and take exclusive photos with celebrities from Gala and Brigitte.

In terms of participants, the presence of renowned industry leaders such as Hasbro, Mattel, Paramount, and The Pokémon Company will ensure an impressive showcase of branding strategies and idea generation.

Moreover, the event will introduce several fresh faces to the scene. For instance, CNC Cosmetics aims to revolutionize the cosmetics sector by emphasizing the importance of licensed products in beauty. Another newcomer, La Plume Dorée, specializes in travel bags and stationery, providing unique materials for brand collaborations. Furthermore, Crexpro adds an exciting element with its compelling cosplayer displays that capitalize on popular animé, gaming, and pop culture themes, engaging attendees with immersive experiences throughout the event.

Engaging Formats and Keynote Discussions

The essence of BRANDmate is not just exhibitions but also its structured presentations designed to enlighten and empower participants. With themes divided into three primary categories, attendees can look forward to insights on essential topics that shape modern branding.

• - BRANDS for Future: This segment delves into how established brands can secure their futures in a rapidly changing market, focusing on innovation, strategies, and the integration of AI.
• - BRANDS for Mates: This theme explores the phenomenon of fandoms, 'kidults', and cultural marketing, stressing the importance of building authentic relationships between brands and their communities.
• - BRANDS for Retail: A highlight is Retail Day, orchestrated in collaboration with Licensing International Germany. This section offers retailers invaluable insights into successful partnerships with brands, featuring exclusive studies and best practices that cater to both physical and digital storefronts.

Attendees can benefit from relaxed networking spaces and lounges designed for spontaneous discussions and creative idea exchanges. This setting, coupled with refreshment options provided by Freikopf, promises a pleasant atmosphere that encourages engagement and discovery.

Conclusion: Why BRANDmate is a Must-See Event

In summary, BRANDmate represents far more than a conventional business fair; it is an ecosystem where brands come to life and forge meaningful connections. As Christian Ulrich, the managing director of BRANDmate, aptly notes, “Our event is the ideal framework for creative discussions and unexpected collaborations, giving rise to new ideas that may lead to innovative products.” With its unique blend of brand discovery, collaborative opportunities, and a focus on creativity, BRANDmate is an essential destination for any professional in the branding or licensing spaces. Mark your calendars and prepare for an enlightening experience at the Zollverein Coal Mine this June, as the worlds of imagination and commerce converge like never before.