SHIRO Brings Back the Beloved Peony Fragrance with New Body Lotion and More

A Lavish Return of the Peony Fragrance

The beloved Peony fragrance from SHIRO is making a much-anticipated comeback due to popular demand. Initially launched in 2016, this captivating scent has won the hearts of numerous customers over the years. In response to an overwhelming number of requests to re-release the fragrance, SHIRO is thrilled to present it once again, this time with an exclusive limited edition lineup.

The inspiration behind the revival of this enchanting scent stemmed from customers expressing their desire to experience Peony once more. Recognizing how deeply loved this fragrance is, SHIRO aims to bring joy to its fans with new products, particularly during the sun-drenched season when skincare is paramount. Thus, the Peony Body Lotion was born.

Introducing the Peony Body Lotion

Crafted with nourishing ingredients such as tomato seed oil, yuzu extract for a brighter complexion, and olive oil, this body lotion not only hydrates the skin but also envelops it in the floral embrace of the Peony scent. Its lightweight, refreshing texture is perfect for the warmer months, quickly absorbing into the skin while shielding it from dryness caused by UV damage. Every application allows you to bask in the delightful floral aroma that the Peony is known for.

In addition to the body lotion, SHIRO is excited to offer a full range of Peony-scented products, including an Eau de Parfum and Bath Salt. These items ensure that you can indulge in the Peony fragrance throughout various moments of your day, bringing joy and tranquility at every turn.

The Complete Product Lineup

1. Peony Eau de Parfum 40mL – Priced at ¥4,510 (including tax). Immerse yourself in a fusion of fresh apples, cassis, and flowering blooms with this aromatic spray. New adjustments in formulation reduce the sharpness typically associated with alcohol, allowing for an immediate and delightful experience of Peony's fragrance.
- How to Use: Hold about 15cm away from your skin and spray the desired amount.
- Fragrance Longevity: Approximately 5 to 6 hours.

2. Peony Body Lotion 80g – Priced at ¥4,180 (including tax). This lotion delights with its fresh texture that effortlessly absorbs into the skin while providing moisture. It uses natural ingredients without emulsifiers, ensuring a soothing experience. Perfect for maintaining hydration on the go, while its softer scent is suitable for any occasion.
- How to Use: Apply an appropriate amount all over your body.

Notes: For optimal use, 8 pumps per day will last about a month and a half.

3. Peony Bath Salt 400g – Priced at ¥4,620 (including tax). Transform your bath into a floral paradise with these bath salts made from sun-dried salt from South Australia, enriching your skin and creating a serene bathing experience. The scent of Peony lingers, bringing relaxation and calm even after your bath.
- How to Use: Add 50g (about a capful) to approximately 200L of bathwater, mixing well.

An Invigorating Fragrance Experience

The Peony scent is characterized by a fresh and floral balance, surpassing that of White Lily and White Tea. Each application evokes images of sun-drenched flower fields, creating a vibrant olfactory experience.

About SHIRO

Established with a simple mission to create products they would use themselves, SHIRO is committed to ethical practices across all facets of cosmetics—from development to retail. The brand is known for utilizing the power of natural ingredients sourced from meticulous places around the globe to create skincare, makeup, and fragrance items. SHIRO operates stores both in Japan and internationally, including locations in London, Taiwan, and Korea, while also maintaining an online presence in the United States and across borders in China.

In 2021, SHIRO began the “Minna no Sunagawa Project” aimed at revitalizing its hometown of Sunagawa in Hokkaido by relocating its factory and establishing new facilities. A new factory, alongside innovative offerings like the “Maison SHIRO,” is set to unveil in 2024 while pledging zero waste for the future.

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Embrace the Peony experience, and don't forget to indulge your senses with these carefully crafted items.