TCBY's Global Expansion Continues with New Franchise in Qatar

TCBY's Growing Footprint in Qatar

TCBY, one of the most celebrated brands in the frozen yogurt realm, has just announced its bold plans for international growth through a new partnership with Sterling Restaurants in Qatar. This collaboration marks a significant turning point for the beloved brand, as it continues its journey of franchise development on a global scale.

On December 17, 2024, TCBY unveiled a multi-unit franchise development agreement that outlines plans for the opening of more than ten new TCBY locations across Qatar within the next five years. As part of a strategic approach to penetrate the Middle Eastern market, the initial stores are expected to launch in prominent shopping areas, with the first anticipated opening set for 2025.

The partnership with Sterling Restaurants comes with a wealth of experience, as they have been managing TCBY outlets in Qatar for over four decades. The Al Muftah Group, which owns Sterling Restaurants, is a well-established entity recognized by Forbes as one of the top Arab Family Businesses in the region. This deep-rooted connection to the local business landscape and recent leadership transitions in the Al Muftah Group set the stage for innovative growth strategies.

“Sterling Restaurants is committed to enhancing TCBY’s visibility in Qatar,” expressed Seamus MacTreinfhir, CEO of Sterling Restaurants. “There’s a nostalgic allure surrounding TCBY that resonates deeply with the community here. The growing demand for premium frozen yogurt opens a fantastic window for us to introduce more locations.”

The collaboration aims not only to boost TCBY's presence but also potentially explore the introduction of Mrs. Fields Cookies to the region. Emphasizing quality and local flavors, Sterling Restaurants plans to modernize the TCBY dining experience while promoting healthier eating options to local consumers. This initiative aligns with Qatar’s National Vision 2030, which focuses on economic diversification and community well-being.

The ongoing commitment of TCBY to international expansion is underlined by its strategy of attracting franchise partners worldwide. With over 35 toppings and a varied menu that caters to diverse dietary preferences—including dairy-free, vegan, and gluten-free options—TCBY positions itself to meet evolving consumer trends.

TCBY’s parent company, Famous Brands International, led by CEO Joe Lewis, expressed confidence in the partnership with Sterling Restaurants. “This agreement marks a significant milestone in TCBY's global journey,” Lewis stated. TCBY’s recent performance, which has shown consistent growth in same-store sales, indicates a thriving brand poised for further success in international markets.

Currently, TCBY operates more than 360 locations globally, serving a variety of frozen yogurt concoctions, including milkshakes, parfaits, and cakes. The appeal of TCBY, coupled with its innovative approach, positions it favorably for continuous expansion within Qatar and beyond.

As the franchise development progresses, local fans and new customers alike can anticipate the sweet joys that TCBY will bring to their communities. Those interested in learning more about this beloved brand or exploring franchise opportunities can visit TCBY's official sites and their active social media channels.

Overall, TCBY’s partnership with Sterling Restaurants not only enhances its market presence in Qatar but also reflects a broader vision for growth and adaptation in a dynamic global marketplace. The coming years promise exciting developments for this iconic brand as it continues to delight frozen yogurt lovers around the world.