#Japan #Tokyo #BASE #Blue Marble #Shikohinten

BASE Supports 'Shikohinten'

BASE Inc., based in Minato, Tokyo, is proud to announce its sponsorship of the 'Shikohinten', an urban cultural event focusing on Japanese food and craftsmanship. Scheduled to take place from December 12 to December 14, 2025, this event is organized by Blue Marble, a renowned Japanese company.

What is 'Shikohinten'?

Themed as 'A Reward Market for Food', 'Shikohinten' aims to provide attendees with a unique opportunity to savor foods and beverages from across Japan while meeting the creators who produce them and exploring new food cultures. The event will feature around 70 exhibitors, including producers and sellers of food, beverages, and lifestyle goods from various regions of Japan.

On the event days, a diverse audience will be able to engage, ranging from general consumers interested in fashion, art, and culinary culture to domestic buyers, product planners, and representatives from various industries seeking new collaborations.

The objective of 'Shikohinten' is to serve as a marketplace that fosters new connections between creators and businesses while appreciating the dedication and cultural backgrounds involved in food production.

BASE's Involvement

BASE has decided to sponsor 'Shikohinten' due to its ethos of bringing together various individuals linked to Japanese food and culture—spanning producers, manufacturers, and businesses—to engage, discuss, and collaborate. The spirit of the event aligns perfectly with BASE’s offering, particularly its 'Sales Partner App,' which enables consignment sales across online shops. This app fosters collaboration between brands skilled in product creation and select shops strong in sales, ultimately helping to expand sales opportunities for both parties. This synergy represents a commitment to contribute positively to the Japanese culinary landscape through this event.

During the course of the event, BASE plans to engage participants at a dedicated booth. The company will encourage artisans and attendees to utilize the 'Sales Partner App,' making it easier for their products to reach a wider array of select shops and, consequently, a broader audience. By doing so, BASE aims to promote the development of Japanese food culture.

What is the 'Sales Partner App'?

The 'Sales Partner App' is a feature within BASE that facilitates dropshipping between participating online shops. It allows select shops to sell products from brand shops without needing to maintain their inventory. This model enables entrepreneurs to run their online stores effectively, focusing on marketing and sales rather than stock management. The brand shop takes care of production, inventory, and shipping, making it an appealing solution for those skilled in customer acquisition and promotion.

Currently, interested online shops can sign up for a preliminary experience of the app via BASE's owned media, BASE U.

Event Details

• - Dates: December 12-14, 2025
• - Opening Hours: 11:00 AM to 7:00 PM (open till 5:00 PM on the last day)
• - Entry Fee: Free (pre-registration required for business and media attendees)
• - Venue: WITH HARAJUKU HALL (1 minute walk from Harajuku Station)
• - Website: Shikohinten Official Site
• - Expected Exhibitors: 70 companies (producers/sellers from various regions)
• - Organizer: Blue Marble

Engage with Creators at BASE's Booth

BASE intends to host sampling events at its booth, inviting online shops that collaborate through the 'Sales Partner App' to deepen connections with participating creators. This initiative aims to facilitate further collaboration between artisans and select shops.

Online 'Shikohinten' Shop Launch

In addition to the physical event, Blue Marble plans to open the 'Online Shikohinten' shop utilizing the 'Sales Partner App' to offer products from this and previous events, thereby showcasing the allure of Japanese food and culture to a wider audience both online and offline.

BASE is dedicated to addressing challenges faced by shop owners by actively exploring sponsorship opportunities and promoting the utilization of tools like the 'Sales Partner App,' thereby enhancing the creative endeavors of makers and shop owners.

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About Blue Marble: Blue Marble is a community built around creation, aimed at enriching society and culture through various projects, including events like 'Shikohinten'.

About BASE: BASE is a user-friendly platform allowing anyone to create their own online shop. With strong support features for shop owners, BASE aims to cultivate a thriving creator economy and support diversity and inclusion initiatives.