Kendall-Jackson and Victor Solomon Collaborate on Unique NBA Wine Labels
In an unprecedented partnership, Kendall-Jackson, the celebrated winery behind America's top-selling Chardonnay, has teamed up with renowned artist Victor Solomon to design the NBA's inaugural co-branded wine labels. This exciting collaboration merges Kendall-Jackson's winemaking craftsmanship with Solomon's artistic prowess, highlighted during the NBA All-Star Weekend in San Francisco from February 14 to 16, 2025.
Kendall-Jackson's Co-Proprietor, Chris Jackson, emphasized the brand's mission to blend the rich culture of wine with the exhilarating atmosphere of basketball. As the NBA's first official wine partner, Kendall-Jackson intends to captivate both wine connoisseurs and basketball fans through this innovative project. The partnership will feature Solomon's artistic vision in designing labels for a series of wines that include a Sonoma County Cabernet Sauvignon, a Monterey County Chardonnay, and a Lake County Sauvignon Blanc. These products are set to hit the market in August 2025, following their grand unveiling during the NBA Crossover event, a multi-day celebration of basketball culture.
Victor Solomon is acclaimed for his distinctive designs, including his past ventures with the NBA, such as the artistry behind the Larry O'Brien Championship Trophy. His previous works reflect a unique fusion of traditional artistry with modern designs, including his renowned "Literally Balling" series, which reimagines basketball through the lens of stained glass artistry.
Solomon expressed excitement about this partnership, stating, “My work has always been about elevating the artistry within sport.” He aims to honor the craftsmanship inherent in both wine and basketball culture through this joint venture, creating labels that resonate deeply with both realms. His meticulous design process involves thorough research and hands-on experimentation to ensure each piece is not only visually appealing but laden with meaning.
During the NBA's 75th Anniversary, Solomon showcased his creativity through a Swarovski crystal basketball installation, further cementing his reputation at the intersection of art and sports. This new collaboration with Kendall-Jackson will allow him to expand his vision and celebrate the intertwining of craftsmanship and culture through wine labels.
Kendall-Jackson's legacy in the wine industry began in 1974, founded by Jess Jackson, and has since become synonymous with quality. The winery has built a reputation for excellence through a commitment to sustainable practices and an outstanding collection of vineyards. Today, it stands as a premier destination for wine enthusiasts, offering not only exquisite wines but also an enchanting culinary garden and dining experiences.
For those eager to learn more about this innovative partnership, additional details can be found at www.kj.com/NBA and through Kendall-Jackson’s social media platforms with the handle @KJWines. This exciting collaboration promises to unveil a new chapter in both the wine and sports markets, one that celebrates artistry, craftsmanship, and the passion shared by fans of both domains.
Kendall-Jackson's Co-Proprietor, Chris Jackson, emphasized the brand's mission to blend the rich culture of wine with the exhilarating atmosphere of basketball. As the NBA's first official wine partner, Kendall-Jackson intends to captivate both wine connoisseurs and basketball fans through this innovative project. The partnership will feature Solomon's artistic vision in designing labels for a series of wines that include a Sonoma County Cabernet Sauvignon, a Monterey County Chardonnay, and a Lake County Sauvignon Blanc. These products are set to hit the market in August 2025, following their grand unveiling during the NBA Crossover event, a multi-day celebration of basketball culture.
Victor Solomon is acclaimed for his distinctive designs, including his past ventures with the NBA, such as the artistry behind the Larry O'Brien Championship Trophy. His previous works reflect a unique fusion of traditional artistry with modern designs, including his renowned "Literally Balling" series, which reimagines basketball through the lens of stained glass artistry.
Solomon expressed excitement about this partnership, stating, “My work has always been about elevating the artistry within sport.” He aims to honor the craftsmanship inherent in both wine and basketball culture through this joint venture, creating labels that resonate deeply with both realms. His meticulous design process involves thorough research and hands-on experimentation to ensure each piece is not only visually appealing but laden with meaning.
During the NBA's 75th Anniversary, Solomon showcased his creativity through a Swarovski crystal basketball installation, further cementing his reputation at the intersection of art and sports. This new collaboration with Kendall-Jackson will allow him to expand his vision and celebrate the intertwining of craftsmanship and culture through wine labels.
Kendall-Jackson's legacy in the wine industry began in 1974, founded by Jess Jackson, and has since become synonymous with quality. The winery has built a reputation for excellence through a commitment to sustainable practices and an outstanding collection of vineyards. Today, it stands as a premier destination for wine enthusiasts, offering not only exquisite wines but also an enchanting culinary garden and dining experiences.
For those eager to learn more about this innovative partnership, additional details can be found at www.kj.com/NBA and through Kendall-Jackson’s social media platforms with the handle @KJWines. This exciting collaboration promises to unveil a new chapter in both the wine and sports markets, one that celebrates artistry, craftsmanship, and the passion shared by fans of both domains.
Topics Consumer Products & Retail）
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