Hard Rock Atlantic City Launches Generous '12 Days of Giving' Campaign for Local Charities

In a heartwarming display of community spirit, Hard Rock Hotel & Casino Atlantic City, in partnership with the Boardwalk 1000 Foundation, commenced its '12 Days of Giving' campaign this year. Kicking off the initiative on National Giving Day, the organization generously donated $10,000 to the Community FoodBank of New Jersey. This contribution is just the beginning; over the course of the campaign, a total of more than $50,000 will be allocated to support 12 different charitable organizations.

Since its inception in 2018, Hard Rock Atlantic City has been a dedicated supporter of local charities, having contributed to over 500 of them in the area, truly embodying the company’s motto: "Love All – Serve All." The commitment to giving back is clear, and it resonates deeply with the community. Among the recipients in this year's campaign are notable organizations such as Covenant House Atlantic City, Kelly's Kidz, Live to Serve, and ARC of Atlantic County. Each of these organizations plays a vital role in the local community, addressing diverse needs ranging from housing and welfare to youth support and social equality.

George Goldhoff, the President of Hard Rock Atlantic City, expressed his enthusiasm for the initiative, stating, "We are proud to live by our company's mottos through our 12 Days of Giving holiday campaign to offer support to our community in such an impactful way." His acknowledgment of the patrons who generously donate to the Boardwalk 1000 Foundation highlights the collaboration that makes such contributions possible. Goldhoff further added, "I am deeply grateful for our customers who generously donate to the Boardwalk 1000 Foundation which partnered with Hard Rock Hotel & Casino Atlantic City in helping to make a difference this holiday season.".

This holiday season, as many organizations face increased demands for support, Hard Rock's initiative is a timely reminder of the importance of community involvement. The '12 Days of Giving' campaign not only aims to assist local charities but also encourages others within the industry to engage in similar efforts, fostering a culture of giving. The various organizations set to receive support this December include Holidays for Heroes' Shop with a Cop, the Boys & Girls Club of Atlantic City, and Jewish Family Services, among others.

The importance of such initiatives cannot be overstated, especially during times when communities are looking for hope and assistance. By contributing to local charities, Hard Rock Atlantic City sets a commendable example for corporations aiming to impact their communities positively. The engagement from customers, patrons, and the casino staff during this time reflects a shared commitment to uplift those in need.

Through this program, Hard Rock Atlantic City reaffirms its dedication to local philanthropy, and as the holiday spirit surrounds us, it paves the way for a future filled with generosity and compassion. Support like this strengthens community ties and enhances the overall spirit of giving that defines this special season. With the launch of the '12 Days of Giving' campaign, local charities can continue their essential work—thanks to the efforts of Hard Rock Atlantic City and the generosity of the community. Let’s join in this movement of giving and make this holiday season brighter for everyone involved.

As the campaign proceeds, the excitement continues to build in Atlantic City, and one can only hope that other businesses will take a cue from Hard Rock's philanthropic example. In times where compassion is paramount, initiatives like these highlight the ability of community and business partnerships to foster lasting change and support the well-being of society.

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