#Japan #Tokyo #AI Strategies #LTV Marketing #Keika Ramen

Optimizing Customer Lifetime Value with AI Strategies

On July 3, 2025, Opt, a company dedicated to creating new value and transforming industries, will host an offline seminar titled "Learning from Keika Ramen's LINE Mini App Success: Secrets to Enhancing LTV through Emotional Value Created by AI." This event is designed for businesses aiming to improve their customer lifetime value (LTV) through innovative marketing strategies.

The Growing Importance of Customer Engagement

As brands increasingly adopt application-based marketing to deepen their relationship with users, many face challenges in improving LTV. Companies often struggle with stagnant app usage rates and question whether their initiatives genuinely contribute to LTV enhancement. Additionally, the recent trend of having unique app features has made it harder for brands to motivate users to engage with their applications regularly.

At the seminar, participants will learn how Keika Ramen successfully launched its LINE mini app by combining AI and an official character, resulting in significant emotional value for end-users. The seminar aims to share tangible results achieved through this strategy, such as:

• - Increased App Activity Rates: The mini app has seen improved activity rates, engaging users in a way that typical marketing channels may not.
• - Enhanced User Engagement: By providing emotional value, the mini app fostered stronger connections with users, leading to deeper engagement within the platform.
• - Boost in Revenue/LTV from Loyal Users: The innovative blend of AI features has enabled Keika Ramen to increase revenue and LTV, showcasing a successful case study for attendees to analyze.

Meet the Expert Speakers

• - Masamitsu Nakayama: President of Keika Ramen Co., Ltd. Nakayama has a wealth of experience in the ramen industry, having worked with major chains and taking on several key roles since joining the company in 1995. His insights will shed light on the operational side of the successful app launch.

• - Keita Sugawara: Head of Marketing Partner Sales at LINE Yahoo, Sugawara has consistently driven marketing solutions since joining Yahoo in 2015. His extensive experience with digital platforms will provide valuable context to the applications of LINE mini apps in modern marketing strategies.

• - Yoshiteru Takemura: Senior Vice President at Opt, Takemura possesses a solid background in mobile site development and customer experience (CX) innovations. He will share his industry expertise on the intersection of traditional and digital marketing.

Seminar Details

• - Title: Learning from Keika Ramen's LINE Mini App Success: Secrets to Enhancing LTV through Emotional Value Created by AI
• - Program:

- 17:00 - 17:55: Panel Session featuring Keika Ramen, LINE Yahoo, and Opt
- 18:00 - 19:00: Networking Event

• - Organizer: Opt Co., Ltd.
• - Format: Offline
• - Venue: Opt Tokyo Headquarters

(6-4 Bancho, Chiyoda, Tokyo 102-0081, Japan)

• - Date and Time: July 3, 2025, from 17:00 to 19:00 (Networking from 18:00 to 19:00)
• - Participation Fee: Free
• - Contact: For inquiries, please reach out through contact-diggin-cx@mg.opt.ne.jp.

Important Notes

This seminar is targeted at advertisers and is not open to competitors in the advertising agency sector. By submitting application information, participants agree to Opt's privacy policy, which dictates how personal data will be used for the seminar and beyond.

Conclusion

Join us to explore how Keika Ramen harnessed emotional value through AI in their LINE mini app, setting an example for industries looking to enhance customer engagement and drive growth. Register by July 2 to secure your spot!

About Opt Co., Ltd.

Founded in April 2015, Opt strives to drive industry transformation through innovative marketing practices. Their goal is to thoroughly understand end users and enhance their relationships with businesses, ensuring sustainable growth through improved LTV. For more information, visit Opt's official website.