#Japan #Tokyo #CLAS #Subscription #Baby Job

Supporting Parenthood Through Subscription Services

In a significant move aimed at supporting families, CLAS Inc. and BABY JOB Co., Ltd. have joined forces. CLAS, based in Tokyo's Meguro district and led by President Hirotaka Kubo, specializes in creating a sustainable ecosystem for furniture and appliances. On the other hand, BABY JOB, headquartered in Osaka and helmed by President Koji Ueno, is known for its subscription service "Tebura Touen," which offers unlimited diapers and wipes for childcare facilities.

This collaboration comes at a critical time when many families are navigating the financial strains associated with raising children. The partnership allows families using BABY JOB’s services to receive baby products from CLAS’s rental subscription service at a 10% discounted monthly rate. By providing access to essential items at a reduced cost, both companies aim to alleviate the financial burdens parents face and enrich their daily lives.

A Closer Look at the Background

CLAS operates on a unique model that facilitates an easy transition into renting furniture and appliances, allowing customers to borrow, buy, or exchange items as needed. This flexibility is particularly beneficial for families as children grow and their needs change frequently. With the lease of baby products often limited, parents typically deal with high initial costs and the hassle of frequently purchasing or replacing items, which can be a significant financial strain.

Recognizing these challenges, CLAS and BABY JOB have established this partnership to lessen the everyday pressures faced by parenting households. The alliance’s goal is to enhance the environment where parenting, work, and living can be balanced more effectively.

Details of the Collaboration

Families who are already utilizing BABY JOB’s subscription services can receive baby items through CLAS at a 10% discount by registering through a specified URL. This offer has no expiration date, ensuring that parents can continuously benefit from these essential goods at reduced prices.

Company Comments

Koji Ueno, CEO of BABY JOB

"Our objective is to cultivate a society where everyone can enjoy parenting. We are focusing on solving social issues related to child-rearing through services like 'Tebura Touen.' By partnering with CLAS, which specializes in rental baby products, we hope to further relieve the burden associated with child-rearing. We are committed to developing systems and environments that support families, collaborating with various partners along the way."

Hirotaka Kubo, CEO of CLAS

"We aim to support sustainable living that accommodates the changing life stages of our customers. The demands of raising children require constant adjustments in the products needed, which poses a significant burden on parents. By collaborating with BABY JOB, we hope to reduce the time and effort spent on procuring products, allowing parents more precious time to bond with their children. Together, we will establish infrastructure that supports a rich and joyful life for families."

Overview of BABY JOB’s Services

BABY JOB’s flagship service, "Tebura Touen," is Japan's first subscription model that provides unlimited access to diapers and wipes for childcare facilities. This service not only simplifies the process for parents but also eases the operational burden on childcare providers. Over 8,900 facilities have adopted this service, which even earned the Grand Prize at the Japan Subscription Business Awards in 2020.

In addition to diaper subscriptions, BABY JOB offers "Ensagaso," a platform that simplifies the process of finding childcare facilities via an intuitive app, allowing parents to search and manage their childcare needs seamlessly, even during busy moments.

The Role of CLAS in Supporting Families

CLAS offers a hybrid experience by allowing customers to rent and eventually purchase furniture and appliances, thus reducing the upfront financial burden. This innovative model has shown promising environmental benefits, achieving a 36% reduction in CO2 emissions and a 38% decrease in waste generation compared to traditional sales models.

CLAS provides numerous options, including:

• - The option to purchase rented items post-use (with some exclusions).
• - Damage compensation options with no additional charges for damages during use.
• - The ability to arrange pick-up of old items when receiving new ones at a very reasonable fee.

Conclusion

With the partnership between CLAS and BABY JOB, families can look forward to a more affordable and flexible approach to parenting. By easing the financial pressures of acquiring baby essentials, both companies are committed to fostering a supportive environment for parents to thrive. This collaboration stands as a testament to innovative solutions in childcare and sustainable business practices.