#Japan #Tokyo #Mercari #Nifty Lifestyle #ad:tech

Nifty Lifestyle and Mercari Collaboration at ad:tech Tokyo 2025

Nifty Lifestyle Inc., based in Nakano, Tokyo, is excited to announce its collaboration with Mercari, Inc., headquartered in Minato, Tokyo, for the upcoming ad:tech Tokyo 2025 event. This significant marketing conference, scheduled for October 23-24, 2025, will take place at Tokyo Midtown, where the two companies will present their innovative solutions aimed at enhancing business productivity and decision-making processes.

What to Expect at the Event

During the conference, Nifty Lifestyle will leverage its expertise in the WORK STYLE business domain. The company specializes in supporting both organizations and individual professionals to improve productivity and enhance competitive capabilities. One of their flagship offerings is the Data Feed Optimization service (DFO) provided as a SaaS solution, alongside advertising operations support.

Nifty Lifestyle currently serves as a key agency for Mercari Ads, the advertising platform of Mercari, which boasts approximately 28 million monthly users. The collaboration aims to maximize advertising effectiveness for numerous clients through data-driven strategies.

At their joint exhibition booth, attendees can expect to gain insights from the extensive operational achievements of Nifty Lifestyle, presented together with representatives from Mercari. Experts from both companies will be on-hand to answer questions and provide tailored advice, helping businesses uncover valuable insights for growth. Visitors are encouraged to stop by and engage in fruitful discussions that could spur their business development.

Event Details

• - Date: October 23-24, 2025
• - Location: Tokyo Midtown & The Ritz-Carlton Tokyo
• - Booth Number: B-41, B-43
• - Organizer: Comexposium Japan Corporation
• - Official Site: ad:tech tokyo

About Mercari Ads

Mercari Ads is a premier advertising platform that services one of Japan's largest flea market applications. By utilizing reliable first-party data, the platform enables high-precision targeting based on diverse purchasing behaviors. This capability ensures cost-effective advertising delivery for businesses seeking effective engagement with their target audiences.

To learn more, visit: Mercari Ads

About DFO - Data Feed Optimization Service

Nifty Lifestyle's DFO caters to a wide range of platforms such as Google, Criteo, Meta, LINE Ads, and Mercari Ads, providing vital support for constructing effective data feeds essential for advertisement distribution. With a track record of constructing data feeds for over 1,000 sites and integrating with more than 50 media outlets, Nifty LifeStyle employs its rich expertise to assist clients in maximizing their marketing efforts. Clients have the flexibility to choose between `DFO Premium` for outsourcing or `DFO Manager`, a self-service tool that simplifies data feed management for in-house use.

Learn more about DFO here: Data Feed Optimization

About Nifty Lifestyle Inc.

Nifty Lifestyle is dedicated to enhancing individual well-being through its behavioral support services. The company’s purpose revolves around supporting each individual's decision-making for a happier lifestyle through a blend of compassion and technology. Under the leadership of President Takashi Narita, Nifty Lifestyle continues to pursue its mission of guiding users in everyday decisions, ultimately nurturing their happiness.

• - Company Name: Nifty Lifestyle Inc.
• - Stock Code: 4262
• - Headquarters: 2-46-1 Honcho, Nakano, Tokyo
• - Business Focus: Behavioral Support Services
• - Website: Nifty Lifestyle