#United States #Sanford #Perfect Game #ShiverSticks #Vernon Wells

ShiverSticks Partners with Perfect Game

In an exciting announcement on July 9, 2026, Perfect Game, the renowned leader in youth baseball and softball, revealed a fresh partnership with ShiverSticks, naming it as the Official Popsicle of Perfect Game. This partnership aims to deepen the connection between beloved summer treats and the vibrant atmosphere of youth sports events.

The collaboration will prominently feature ShiverSticks products during various Perfect Game events across Texas and Georgia. This includes on-site sales, fan engagement activities, and creative digital promotions, designed to showcase ShiverSticks’ frozen treats to players and fans alike. With summer in full swing, the timing could not be better for introducing refreshing snacks into the baseball experience.

Former MLB star Vernon Wells, a three-time All-Star and an investor in ShiverSticks, will partake in several Perfect Game events to promote the exciting new partnership. Having played for the Toronto Blue Jays, Los Angeles Angels, and New York Yankees, Wells brings a wealth of baseball experience and credibility to the collaboration. By incorporating key figures from the sport, the campaign promises to draw attention from an already passionate audience.

This partnership signifies more than just brand promotion; it aligns with Perfect Game's mission to create memorable experiences for young athletes and their families. Kash Shaikh, the Chief Marketing Officer of Perfect Game, enthusiastically expressed, “Perfect Game is about creating amazing experiences for young athletes and their families, and ShiverSticks fits that mission perfectly.”

ShiverSticks, founded in Longview, Texas, began as a family-owned shaved ice operation before creatively pivoting during the pandemic. The company exploded onto the scene with handcrafted popsicles made from all-natural ingredients, featuring real fruit and premium components. The brand has quickly garnered a following, with its products now reaching customers in 38 states. By eliminating artificial dyes and high-fructose corn syrup, ShiverSticks caters to the health-conscious consumer, making it an appealing option for families at sporting events.

Rachael Reeves, Co-Founder of ShiverSticks, elaborated on the importance of community connections through sports saying, “Baseball has always been about bringing people together, and that's exactly what ShiverSticks is all about.” This sentiment encapsulates the essence of both brands, as they both aim to inspire family bonding through quality experiences, especially during those hot summer days spent at the ballpark.

The partnership will kick off immediately, with activities beginning at the upcoming summer tournaments. ShiverSticks will not only be sold at the events, but it will also be incorporated into Perfect Game's digital marketing strategies. This includes unique social media content and email campaigns that will promote ShiverSticks while reaching millions of engaged athletes and their families.

Perfect Game has established itself as the premier platform for youth baseball and softball, hosting nearly 10,000 events annually. The organization provides essential exposure to aspiring athletes, many of whom strive for collegiate and professional opportunities in baseball. With over 2,400 players from the Perfect Game events making it to Major League Baseball, the exposure and potential for athletes are immense.

By partnering with ShiverSticks, Perfect Game can provide something special beyond competition—delicious treats that embody the joy of summer. As noted by Wells, “This relationship feeds the spirit of togetherness built around friendly competition.”

Parents and athletes can look forward to enjoying refreshing ShiverSticks at their next Perfect Game event, enhancing their experience with a sweet and wholesome treat while cheering on the future stars of baseball. This partnership embodies a delightful blend of sport and summer fun, creating memories that players and fans will cherish for years to come.