#Japan #Tokyo #Online Seminar #Website Renewal #DS Brand

Online Seminar on Website Renewal for Beginners

Date: January 20, 2026, 14:00-15:00 (JST)
Format: Online (Zoom Webinar)
Registration Fee: Free
Registration Link: Link Here

Introduction

In today's digital era, a company's website serves as more than just a business card; it has transformed into a powerful marketing tool aimed at boosting sales and attracting top talent. However, many businesses still face challenges when they attempt to renovate their websites, ending up frustrated with minimal increase in inquiries or applications.

This seminar, organized by DS Brand, aims to provide practical insights into how companies can successfully undertake website renewals that lead to tangible business results, such as increased sales and enhanced recruitment efforts.

Seminar Background

The recent evolution of corporate websites has seen them transition from platforms merely providing information to dynamic systems that generate traffic and convert visitors into customers. Unfortunately, companies often report unsuccessful renovations that fail to deliver expected outcomes, mainly due to overlooking essential steps in the process. This includes blindly delegating the work to external production companies, resulting in a site that is complicated to manage independently.

During this seminar, we will discuss how to overcome these common pitfalls by emphasizing content strategies that drive engagement and sales, even for those with minimal IT knowledge.

Key Points Covered in the Seminar

1. Avoiding Common Mistakes in Website Renewal
Participants will learn about typical pitfalls such as producing a visually appealing site that fails to achieve any results. We'll analyze what provokes these failures and prepare attendees to avoid repeating them.

2. Setting Web Performance Goals
It is crucial to understand how to create a website that acts as a conversion engine and not just a placeholder. We will focus on establishing goals that drive traffic, engagement, and conversion.

3. Leveraging SEO and Content Strategy
Learn the fundamentals of enhancing site traffic through search engine optimization. This includes the basics of developing content designed to attract visitors in an era clouded by AI advancements.

4. Creating a Strong Recruitment Site
Attendees will discover effective strategies for differentiating their recruitment efforts from competitors by clearly communicating the advantages of joining their company.

5. Strategies for Effective Website Design
We will examine how to prioritize design elements that facilitate inquiry rates rather than merely aesthetic appeal, providing real-world examples.

6. Using AI to Increase Efficiency
Lastly, we'll introduce the application of AI chatbots to aid in automating responses to customer inquiries, helping reduce overhead while enhancing sales.

Who Should Attend

This seminar is particularly designed for:

• - Individuals responsible for website renewal unsure of where to start.
• - Those seeking to streamline their web operations to drive results.
• - Individuals eager to explore successful renewal case studies before launching their own efforts.

About the Presenter

The seminar will be hosted by Kotaro Okayama from DS Brand, who brings extensive experience in web direction and has successfully scaled web traffic at DS Magazine by implementing innovative strategies.

For anyone looking to enhance their web presence and achieve meaningful business outcomes, this seminar won't be one to miss. Join us and transform your website into a powerful business asset that not only attracts clients but also recruits top talent. Register now to secure your spot and gain access to valuable materials, including later broadcast content from the event.