#Japan #Hatenacoffee #Experiful #Kobe,Fukuoka,Sendai

Three Week Opening in Three Cities: The Unique Café Experience

In an exciting venture for puzzle and coffee enthusiasts, Experiful Co., a Tokyo-based entertainment company, has announced the grand opening of its new puzzle cafe, "Hatenacoffee." The first of three consecutive openings will take place on September 2, 2026, in Kobe's Sannomiya area, followed by Fukuoka's Tenjin on September 11, and Sendai's Ichibancho on September 15. This marks the expansion of Hatenacoffee, which previously has six successful branches across major cities including Yokohama, Shinjuku, and Osaka, bringing its total in Japan to nine.

What is Hatenacoffee?

Hatenacoffee offers a unique twist on the conventional café experience, as visitors find themselves immersed in a puzzle-solving adventure the moment they enter. Upon sitting down with a drink, patrons are presented with a locked treasure box and a mysterious riddle, making every moment spent in the café a thrilling challenge. Designed to be accessible to everyone—from novice puzzle solvers to groups of friends and families—Hatenacoffee allows guests to enjoy a leisurely coffee while engaging their minds. However, there's a catch: no one can leave until they have cracked the puzzle!

Enigmatic Adventures Await

All the puzzles at Hatenacoffee are exclusively crafted by Experiful, ensuring a range of engaging yet manageable challenges that are enjoyable for all. Expect to unlock treasure chests, utilize quirky items, and solve tricks designed to keep you guessing. Since the inception of their Yokohama branch in April 2025, Hatenacoffee has gained immense popularity through social media and TV appearances, serving over 30,000 guests annually while steadily increasing its number of locations.

A Thrilling Three-City Launch

This September, the grand openings in three different cities mark Hatenacoffee's first forays into both the Kyushu and Tohoku regions. Each new location offers a unique ambiance:

• - Kobe Sannomiya: Opening on September 2, this cozy café, just a three-minute walk from Sannomiya Station, features a chic and sophisticated interior perfect for enjoying coffee and puzzles alike.
• - Fukuoka Tenjin: Debuting on September 11, this is the largest Hatenacoffee branch in Japan, located six minutes from Tenjin Station. Its open atmosphere welcomes guests seeking both relaxation and challenge.
• - Sendai Ichibancho: Opening on September 15, this café is conveniently located one minute from Aobadori Ichibancho Station and offers great views of the bustling street below.

Each café promises a blend of delicious coffee and intriguing mysteries, ready to captivate the minds of locals and visitors alike.

The Rise of Experience-Based Entertainment

With the growing trend of prioritizing experiences over material goods—dubbed “consumption of experiences”—interactive entertainment formats like escape rooms and mystery cafes are becoming increasingly popular, particularly among younger generations. Hatenacoffee capitalizes on this with its unique approach: a café where the experience begins the moment you walk in. By bringing their immersive concept to regions outside of Tokyo and Osaka, Experiful aims to spread the joy of puzzle-solving to a broader audience.

A Message from the CEO

Leo Nagayasu, the 29-year-old CEO of Experiful and an advocate for creating memorable experiences, shares his thoughts: "The richness of life is defined by the quantity of memories we create. Hatenacoffee is designed to be a place where anyone can have fun without any special preparation; simply walk in and enjoy. We’ve long desired to make this experience accessible beyond just the metropolitan areas. To everyone in Kobe, Fukuoka, and Sendai: get ready for a café that offers more than just coffee—it offers an adventure!"

About Experiful

Experiful is born from our belief that the richness of life is determined by our memories, aiming to foster moments that create lasting impressions. They have previously established six mystery-themed stores, including escape rooms and café experiences, and have been featured in various media outlets, such as television and magazines, promoting interactive entertainment. Their mission is to build a society rich in memorable experiences for all.

Store Information

• - Kobe Sannomiya Branch

Address: 2-16-16 Shimo Yamate-dori, Chuo-ku, Kobe
Access: 3 minutes from Sannomiya Station
Hours: 11:30 AM – 10:00 PM
Reservation: Hatenacoffee Kobe

• - Fukuoka Tenjin Branch

Address: 5-7-5 Tenjin, Chuo-ku, Fukuoka
Access: 6 minutes from Tenjin Station
Hours: 11:30 AM – 10:00 PM
Reservation: Hatenacoffee Fukuoka

• - Sendai Ichibancho Branch

Address: 2-5-31 Ichibancho, Aoba-ku, Sendai
Access: 1 minute from Aobadori Ichibancho Station
Hours: 11:30 AM – 10:00 PM
Reservation: Hatenacoffee Sendai

With a commitment to delivering memorable experiences, Experiful continues to create spaces where adventure and coffee blend seamlessly to excite and entertain.