How BtoB Companies Can Adapt to Sales Challenges in the Digital Age
In a rapidly evolving digital marketplace, the traditional methods of phone sales are proving to be less effective for BtoB companies. As remote work becomes the norm, many organizations face challenges such as difficulty connecting with decision-makers, being blocked at reception, or having leads that do not convert into meetings. Recognizing this shift, Asulever Inc. has joined forces with DXO Inc. and XAION DATA to host a free webinar titled "How BtoB Companies Should Create Sales Opportunities in an Era Where Phone Sales Are Less Effective." This online event will take place on May 13, 2026, providing essential insights for business leaders, sales and marketing heads, and responsible personnel navigating these challenges.
The Changing Sales Landscape
As the prevalence of remote work and changes in buyer behavior continue to rise, BtoB firms are finding it increasingly difficult to create stable, new business opportunities solely through traditional phone outreach. The webinar aims to dissect these shifts in the sales environment and explore how sales organizations can refine their focus on the right companies, individuals, and timing to foster effective meetings.
From each participating firm, attendees will gain valuable perspectives on how to transform sales processes from a quantity-focused approach to one centered around systematic strategies.
Key Themes and Presenters
Who Should Attend
This webinar is perfect for those in BtoB companies, particularly business executives, sales managers, marketing heads, and those involved in sales and marketing efforts. It is especially suitable for organizations grappling with obstacles such as not being able to connect with decision-makers, having leads that do not convert to meetings, or facing limited results despite increased sales activities. The insights shared will focus on improving sales not just by numbers but through structured methodologies that effectively navigate current challenges.
Webinar Details
The live session is scheduled for May 13, 2026, from 12:00 to 13:00 (JST), with additional replays planned for May 14 and 15 from 13:00 to 14:00 and 11:00 to 12:00, respectively.
To register, please visit the following registration link.
Presenters' Backgrounds
Company Overview
Asulever Inc. specializes in consulting for BtoB sales, focusing on sales support, inside sales, and marketing strategies. The company has a portfolio that covers various sectors, demonstrating a versatile approach in helping clients create tangible sales outcomes based on systematic strategies rather than purely hard work. To learn more about their services, visit their website.
The Changing Sales Landscape
As the prevalence of remote work and changes in buyer behavior continue to rise, BtoB firms are finding it increasingly difficult to create stable, new business opportunities solely through traditional phone outreach. The webinar aims to dissect these shifts in the sales environment and explore how sales organizations can refine their focus on the right companies, individuals, and timing to foster effective meetings.
From each participating firm, attendees will gain valuable perspectives on how to transform sales processes from a quantity-focused approach to one centered around systematic strategies.
Key Themes and Presenters
- - XAION DATA: This company will present on leveraging data to connect with key decision-makers directly. As direct phone contact becomes less reliable, understanding whom to approach becomes essential.
- - DXO Inc.: They will discuss strategies for identifying the perfect moments to engage with potential clients based on their interests and timing. This involves organizing approaches around who to reach out to, when to do so, and what messaging to convey, utilizing data-driven insights and behavioral marketing.
- - Asulever Inc.: Under the theme of "Asset Marketing," Asulever will discuss building ongoing connections and content as resources rather than relying on one-off sales efforts. The goal is to create a sustainable pipeline of business opportunities through deliberate strategy and long-term relationship building.
Who Should Attend
This webinar is perfect for those in BtoB companies, particularly business executives, sales managers, marketing heads, and those involved in sales and marketing efforts. It is especially suitable for organizations grappling with obstacles such as not being able to connect with decision-makers, having leads that do not convert to meetings, or facing limited results despite increased sales activities. The insights shared will focus on improving sales not just by numbers but through structured methodologies that effectively navigate current challenges.
Webinar Details
The live session is scheduled for May 13, 2026, from 12:00 to 13:00 (JST), with additional replays planned for May 14 and 15 from 13:00 to 14:00 and 11:00 to 12:00, respectively.
To register, please visit the following registration link.
Presenters' Backgrounds
- - Masahiro Matsuyama, Business Executive at XAION DATA, brings deep expertise from working in a startup environment that leverages his prior experience in sales and marketing.
- - Chikara Matsui, Sales Head at DXO Inc., has a successful track record of leading sales units to exceed targets while establishing M&A operations.
- - Ryo Matsuo, CEO of Asulever Inc., founded the firm after pitching significant business ideas following a successful career in investment banking, now helping companies build effective sales structures grounded in best practices.
Company Overview
Asulever Inc. specializes in consulting for BtoB sales, focusing on sales support, inside sales, and marketing strategies. The company has a portfolio that covers various sectors, demonstrating a versatile approach in helping clients create tangible sales outcomes based on systematic strategies rather than purely hard work. To learn more about their services, visit their website.
Topics Business Technology）
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