Autohome Inc. Reports Second Quarter and Interim 2025 Financial Results
BEIJING, July 31, 2025 — Autohome Inc. (NYSE: ATHM; HKEX: 2518), the foremost online platform for automotive consumers in China, has released its unaudited financial results for the period ending June 30, 2025. This report underscores the company's ongoing adjustments as it navigates a rapidly changing automotive market.
Financial Overview
In the second quarter of 2025, Autohome recorded net revenues of RMB 1,758.1 million (approximately USD 245.4 million), a decrease from RMB 1,872.6 million during the same quarter of 2024. Despite this dip, the company maintains a positive outlook, driven largely by its ongoing initiatives to enhance its online-to-offline (O2O) service model.
The company's net income attributable to Autohome was RMB 415.7 million (USD 58.0 million), down from RMB 524.8 million a year prior. When accounting for ordinary shareholders, net income dropped to RMB 398.9 million (USD 55.7 million) compared with RMB 509.7 million in Q2 2024.
Additionally, adjusted net income attributable to Autohome (as defined under Non-GAAP metrics) stood at RMB 475.7 million (USD 66.4 million), demonstrating a reduction from RMB 572.4 million in the previous year.
Operational Insights
CEO Song Yang highlighted ongoing advancements in Autohome's O2O strategy, which seeks to optimize the interconnection of online and offline resources. The company is also harnessing AI to enhance product innovation, thereby aiding customers in making informed vehicle decisions.
Autohome's AI-driven assistant, powered by DeepSeek and proprietary big data, has shown commendable performance in addressing inquiries about both new and used vehicles. In line with this growth, the new retail segment has rapidly expanded, with franchised locations exceeding 200 by the end of June, broadening the company’s consumer reach.
CFO Craig Yan Zeng explained that business growth remains steady, with rising user engagement reflecting in metrics such as an 11.5% year-over-year increase in daily active users on mobile, reaching an impressive 75.74 million in June. Notably, the online marketplace segment saw a 20.5% revenue increase year-over-year, primarily fueled by the successful retail venture and increasing demand for new energy vehicles.
Financial Details
- - Net Revenues: In Q2 2025, media services contributed RMB 279.4 million, a substantial reduction from RMB 432.9 million in Q2 2024, mostly due to decreased advertising expenditure from traditional automakers. Revenue from leads generation services fell to RMB 732.6 million from RMB 820.3 million. Conversely, revenues from the online marketplace increased to RMB 746.1 million compared to RMB 619.4 million the previous year.
- - Cost and Operating Expenses: The cost of revenues escalated to RMB 503.4 million from RMB 346.1 million, indicating higher transaction costs associated with operations in lower-tier cities. Operating expenses decreased to RMB 1,015.7 million, down from RMB 1,185.3 million a year before, primarily due to a decline in marketing costs, which dropped to RMB 630.0 million from RMB 752.5 million.
Looking Ahead
The Executive team at Autohome remains optimistic for the remainder of 2025. Plans include further integrations of AI capabilities into products and services alongside a continued focus on enhancing its O2O automotive ecosystem. The company aims to capitalize on significant industry trends such as electrification, digitization, and globalization to revolutionize the automotive consumer experience.
This comprehensive strategy is designed to create sustained shareholder value while navigating the evolving landscape of the Chinese automotive sector. As Autohome Forge forward, upcoming strategies are closely aligned with consumer needs, setting a collaborative path for both users and partners in the automotive marketplace.
For further details, Autohome will be hosting a conference call to discuss these results, set for 8:00 a.m. Eastern Time on July 31, 2025.
For more information, please visit
Autohome's official website or their investor relations page.