#Japan #Tokyo #FamilyMart #Bongo Onigiri #Onigiri Culture

FamilyMart's New Onigiri Collection: Crafted with Love by Bongo

In a delightful collaboration, FamilyMart, a leading convenience store chain in Japan, is set to launch two new rice balls (onigiri), inspired by the popular onigiri specialty shop Bongo, on June 9, 2026. This exciting release is part of their continuous improvement to ensure the utmost satisfaction for customers, focusing on fulfilling the slogan, "the best challenge."

The two new products, priced at 323 yen (tax included) for the Maguro Tataki and Namatarako and 332 yen for the Chicken Fried in Mayonnaise, are designed to offer an impressive experience, being 1.5 times the size of traditional onigiri. Since March 2025, the collaboration between FamilyMart and Bongo has garnered significant attention, with sales exceeding 15 million rice balls by April 2026, marking a successful partnership.

A Taste of Popular Combinations

The Bongo Supervised Big Onigiri features two delightful fillings. The Maguro Tataki and Namatarako combines the soft, flavorful maguro tataki with Bongo’s renowned namatarako, accentuated with a touch of wasabi for a hint of spice. This combination represents both tradition and exquisite flavor, crafted to provide a sensational eating experience.

The second variant, Chicken Fried in Mayonnaise, embodies the youth-favorite option. The chicken is marinated in savory soy sauce and coated in a luscious sweet and spicy sauce that perfectly complements the creamy mayonnaise, ensuring a mouthwatering meal that pairs well with the rice.

Insights from Bongo's Owner, Yumiko Ukon

Yumiko Ukon, the spirited owner of Bongo, expressed her enthusiasm about the collaboration, stating how the Big Onigiri provides a fullness that mirrors the rice served at her establishment. She pointed out her personal favorite among the pair, emphasizing that the fusion of Maguro Tataki and Namatarako is a must-try.

"One of my joys is crafting onigiri that allows customers to create their combinations. For this new lineup, I wanted to focus on simplicity with the maguro, allowing the flavors of namatarako to shine through from the first bite to the last,” she shared.

Ukon also expressed her excitement about the Chicken Fried in Mayonnaise, a dish that has become increasingly popular among younger generations. The balance of flavors and textures ensured that this option would be just as satisfying as its counterparts at Bongo.

An Ongoing Commitment to Community

FamilyMart and Bongo do not stop at delicious food. Their commitment to community engagement is evident. Recently, they hosted an Onigiri Workshop for Parents and Children, where Yumiko Ukon taught families the secrets of onigiri-making at a local FamilyMart in Ehime Prefecture. The event supported familial bonds while promoting the rice ball culture.

Participants left with smiles, expressing gratitude for the delightful experience and newfound skills, further deepening family connections. The next onigiri workshop is set for July 26, 2026, in Osaka, where families are encouraged to join for an enjoyable day of culinary arts.

Conclusion

FamilyMart’s new offerings, developed in collaboration with Bongo, embody not just flavor, but a shared passion for community and culture. With their slogan, "Your best convenience, FamilyMart," they continue to strive to be a beloved part of everyday lives, ensuring that the charm of onigiri is passed through generations. As the onigiri trend grows, these new rice balls are poised to bring joy to many.

To learn more about this initiative and participate in upcoming community events, visit FamilyMart’s site to view their 45th Anniversary celebrations.