rule of three® Expands Leadership Team with Strategic New Appointments in Healthcare Advisory

In a significant move that underscores its commitment to innovation and excellence in healthcare consulting, rule of three® (ro3) has announced the addition of two remarkable talents to its leadership team. The Atlanta-based boutique advisory firm is thrilled to welcome Bracey Halbrook as its new Chief Financial Operating Officer and Ryan Schmid as Senior Advisor. These appointments reflect ro3's growth and its ambition to adapt to the evolving healthcare landscape, positioning itself as a leader in crafting strategic solutions for a diverse range of clients.

Bracey Halbrook joins the team with an impressive 25 years of experience in healthcare leadership. Prior to joining ro3, Halbrook served as Senior Vice President at Ardent Health Partners, Inc. There, he played a critical role in overseeing the organization's expansive operations, focusing on budgeting, forecasting, and capital planning. His previous tenure at HCA Healthcare, Inc. equipped him with deep insights into financial analytics, culminating in a role that showcased his expertise in analyzing and restructuring financial operations.

Halbrook expressed enthusiasm about his new role, stating, "Joining ro3 feels like a natural evolution for me both professionally and personally. I am excited to be part of a team that drives meaningful change across the healthcare landscape. With its diverse client base, I look forward to assisting our partners through this dynamic period in the industry."

Ryan Schmid, co-founder of Vera Whole Health, also brings a wealth of knowledge and experience to ro3. Renowned for his innovative approach to patient-centered care, Schmid has played a pivotal role in transforming Vera from a startup into a trusted platform for high-quality primary care. He combines entrepreneurial spirit with operational insight, making him a suitable addition to the team.

Commenting on his selection, Schmid noted, "Healthcare demands bold thinking and effective execution—and ro3 is committed to delivering both. I’m inspired to join a team that prioritizes people-first innovation without fearing to redefine excellence in the sector. Together, we will help organizations lead with intention, strategy, and impact."

The addition of Halbrook and Schmid to ro3's leadership team is not just a strategic investment; it signifies the firm's ongoing dedication to enhancing its talent base. Josh Berlin, CEO of ro3, highlighted this commitment, saying, "Bracey and Ryan embody the essence of our leadership philosophy, as we scale to leverage emerging opportunities within the industry. Each brings unique perspectives and forward-thinking capabilities that are essential for driving transformational change. We pride ourselves on forming lasting relationships with our clients, and I am confident these two experts will help us elevate our service."

In 2025, ro3's focus on securing top-tier talent highlights a pivotal moment in its trajectory, poised to cater to an expanding client base that spans providers, employers, health plans, advocacy groups, and innovative startups. Earlier this year, the company organized the 'March Healthcare Classic,' a signature event that illustrates its thought leadership by analyzing critical healthcare trends for the year. This initiative reflects both ro3’s insights and national reach within the healthcare landscape.

With the leadership of Halbrook and Schmid, ro3 is set to build upon its early successes in the healthcare advisory arena, fostering an environment that encourages constructive dialogue and innovative solutions. Founded in 2020, ro3 has quickly established itself as a key player by integrating deeply with clients to deliver specialized strategic guidance and execution support. Their philosophy aligns with the idea of simplifying complex healthcare dynamics into actionable insights, enabling organizations to thrive in nuanced real-world settings.

For more details about rule of three® and its services, visit their website at ro3.com.