Movable Ink Sets the Stage for Growth with STG Acquisition Announcement

Movable Ink Announces a New Chapter with STG Acquisition

In an exciting development for the marketing technology sector, Movable, Inc., widely recognized for its innovative AI-powered personalized content platform, announced its definitive agreement to be acquired by STG, a private equity firm based in the United States. This acquisition is set to bring a new layer of resources and strategic insights to Movable Ink, which has been a frontrunner in delivering personalized customer experiences through advanced automation and artificial intelligence.

Since its inception, Movable Ink has revolutionized the marketing industry by harnessing automation and AI capabilities to allow brands to offer tailored experiences at scale for every customer touchpoint. "Our mission has always focused on empowering marketers to create personalized experiences that meet modern expectations," said Vivek Sharma, CEO and Co-Founder of Movable Ink. The recent advancements and capabilities introduced by Movable Ink exemplify its continued commitment to innovation in the field.

With an impressive roster of over 100 new enterprise customers acquired in the past year alone, Movable Ink is clearly on a growth trajectory. Its products, particularly the AI orchestration engine, Da Vinci, and the recently announced Autonomous Marketing capabilities, have gained traction, driving significant engagement and performance improvements for brands. These developments highlight the company's prowess in offering real-time, customer-centric solutions that resonate well with the needs of today’s marketers.

STG's Managing Director, J.T. Treadwell, expressed enthusiasm about the new partnership, noting Movable Ink's remarkable track record as an innovation pioneer in real-time experiences. "We are thrilled to partner with such a mission-driven organization that prioritizes customer success. Movable Ink's capacity for driving impactful relationships with globally recognized brands is a testament to their approach to integrated marketing solutions," he stated. This acquisition positions Movable Ink well in an environment increasingly focused on personalized AI-driven marketing content.

As the marketing landscape evolves, the convergence of AI and automation becomes paramount. With this acquisition, Movable Ink is poised to advance its capabilities and extend its reach into a broader suite of customer engagement strategies.

The deal has also attracted strong advisory teams, with Goldman Sachs serving as the exclusive financial advisor to Movable Ink, and Cooley LLP acting in a legal advisory capacity. The closing of this transaction is anticipated in July 2025, with Vivek Sharma remaining at the helm as CEO, assuring continuity in leadership during this transformative phase.

Movable Ink has earned a reputation as a vital partner for some of the world’s most innovative brands, enabling them to optimize revenues and streamline workflows while delivering exceptional customer experiences. Its headquarters in New York City houses around 600 skilled employees who execute the vision of personalized engagement and are committed to expanding the company's footprint across North America, Central America, Europe, and Australia.

This acquisition could be a game-changer in the realm of marketing technology, especially as organizations begin to prioritize how they utilize technology to create meaningful customer connections. As STG and Movable Ink move forward, both entities align toward delivering unparalleled value that fuels innovation and growth through advanced technology and customer-centric strategies.

For more information on Movable Ink and its latest offerings, visit movableink.com.

Through its alliance with STG, Movable Ink is not just embracing change but leading it, setting new benchmarks for success in the hyper-competitive landscape of marketing technology. With their shared vision for the future of marketing platforms, the partnership promises enhanced capabilities that will significantly influence how brands connect with consumers worldwide.