Gaiax Launches Service to Build EC and Flea Market Using JPYC Stablecoin

Gaiax Introduces Innovative Stablecoin Payment Solutions

Gaiax Inc., headquartered in Chiyoda, Tokyo, has recently garnered significant attention for its pioneering services aimed at enhancing digital commerce through stablecoins. On April 3, 2026, the company announced its capabilities in developing next-generation payment infrastructures utilizing the Japanese yen stablecoin, JPYC. This announcement has sparked widespread interest, particularly from businesses looking for solutions to the challenges associated with traditional payment and remittance systems.

On May 11, Gaiax expanded its service offerings by introducing a support service aimed at businesses wishing to integrate stablecoin payments, specifically for transactions in Japanese yen. The service promises a seamless experience with immediate transactions while eliminating excessive fees, thereby simplifying the operational landscape for companies leveraging its solutions.

Insights from JPYC's CEO

In light of these developments, Noritaka Okabe, the CEO of JPYC Corporation, shared his optimistic views regarding Gaiax's initiative. He emphasized that Gaiax's payment infrastructure is pivotal for the societal implementation of the Japanese yen stablecoin by translating abstract technologies into practical business applications. JPYC has progressed significantly since its Series B funding round, evolving into an infrastructure seamlessly integrated into daily life through collaborations with LINE NEXT and by adopting tax refund models.

Okabe expressed his belief that Gaiax's expertise in implementation will cultivate a transparent marketplace where economic transactions are free from intermediaries, emphasizing the importance of this for the e-commerce and flea market sectors.

Addressing Limitations of Existing Payment Systems

The traditional e-commerce platforms and flea market applications face significant hurdles, including high fees paid to payment processors that can consume several percentage points of revenue. Coupled with delays in payment cycles and financial management requirements for holding customers' funds, these systems create substantial operational costs and capital constraints.

Conversely, the Japanese yen stablecoin, JPYC, has seen substantial growth, surpassing a total issuance of 1.3 billion yen as of February 2026, with daily turnover rates exceeding 100%. This surge highlights the pressing demand for stablecoin utilization in payment and remittance operations. Gaiax aims to address these issues through blockchain technology and smart contracts, supporting companies in their digital transformation initiatives.

Major Benefits of the Provided Solutions

1. E-commerce Platform Development:
- By eliminating the need for payment processors and their respective fees, the service facilitates direct transfers of JPYC from buyers to sellers, drastically reducing transaction costs compared to traditional credit card systems.
- An automated revenue-sharing model enables the seamless and immediate distribution of funds to involved parties, further streamlining payment processes and removing administrative burdens.
- The solution accommodates multiple blockchain ecosystems, including Polygon, Ethereum, and Avalanche. Development is also underway to integrate with the latest wallets familiar to LINE users, such as Unifi.

2. Flea Market Application Development:
- An innovative self-governing escrow system ensures that funds are temporarily secured within smart contracts, negating the need for operators to hold large sums of cash and alleviating associated risks.
- An automated payment experience links the shipping and receiving process, whereby smart contracts release funds only once confirmations have been completed, thus facilitating clear and direct transactions.

Gaiax's Commitment to Customized Development

Leveraging experience from its 'Blockchain Biz' information platform and its support for various decentralized autonomous organizations (DAOs), Gaiax specializes in customizing development to meet the specific business models of companies.

Aramu Mine, Chief Development Officer at Gaiax, highlights the real value of stablecoin transactions extending beyond mere cost-effectiveness. By altering the operational paradigm, centralized platforms no longer need to hoard funds, thereby reducing operating costs and maximizing returns for users and creators.

Through the implementation of stablecoin solutions in concrete business contexts, Gaiax is committed to bringing the democratization of payments to its partners in the e-commerce and flea market sectors.

For more details about the services being offered, please refer to the official press releases: