TEMPTATIONS™ Launches Campaign Featuring the Irresistible Cat Dads with PEOPLE

In an exciting partnership with PEOPLE magazine, the TEMPTATIONS™ brand is set to highlight the charm of Cat Dads through a unique category titled 'Sexiest Cat Dads' in the upcoming Sexiest Man Alive Readers' Choice Poll. This innovative initiative aims to change the perception of cat owners, particularly men, who have often faced unfair stereotypes.

As America's top cat treat brand, TEMPTATIONS™ recognizes that many see Cat Dads not only as loving pet owners but also as incredibly appealing partners. A recent study by TEMPTATIONS™ found that 63% of Americans feel that society has misconstrued men who own cats. Interestingly, two-thirds of Gen Z adults believe that Cat Dads could make better partners, highlighting a shifting perspective that TEMPTATIONS aims to promote further.

To kick off this initiative, the brand teamed up with pop culture sensation Kordell Beckham, known for his charisma and appeal as a cat owner. This partnership helps to amplify the message that Cat Dads are indeed some of the most caring and dedicated individuals, deserving of recognition and appreciation.

Jean-Paul Jansen, Chief Marketing Officer of Mars Pet Nutrition North America, stated, "We've known for a long time now that Cat Dads are among the most irresistible men in our society. This new category not only honors those men but also encourages a broader appreciation for cat ownership, which can often be overlooked."

From September 22, fans and readers can cast their votes for their favorite Cat Dads within the newly established category. Voting will conclude on October 13, and the winner will be unveiled in PEOPLE’s print issue on October 31. More highlights of irresistible Cat Dads will follow in PEOPLE's Sexiest Man Alive issue hitting newsstands on November 7.

This campaign is a part of TEMPTATIONS™ broader goal to elevate Cat Dads and shine a light on how they contribute to our communities and households. Through fun bonding moments, treat time, and excitement, TEMPTATIONS™ strives to strengthen the bond between humans and their feline friends.

For those eager to participate in the voting and learn more about the initiative, visit TemptationsTreats.com/catdads. Join the conversation and show your support on social media platforms like Instagram, TikTok, and Facebook, where the brand continues to celebrate the essence of being a Cat Dad and the enriching experience of pet ownership.

The partnership with PEOPLE and the unveiling of this new category marks an exciting chapter for TEMPTATIONS™, ensuring Cat Dads gain the recognition they truly deserve in popular culture. This initiative is not just a campaign; it symbolizes a cultural shift in how we perceive and celebrate men who love cats. It’s time to embrace Cat Dads and give them the spotlight they have long warranted!