#USA #Veeva Systems #Pleasanton #Copli #MLR Solutions

Veeva Systems Enhances MLR Efficiency through Copli Acquisition

In a groundbreaking move to improve content review processes in the life sciences sector, Veeva Systems (NYSE: VEEV) has officially acquired Copli, a pioneer in agent-assisted solutions for medical, legal, and regulatory review (MLR). The acquisition is set to transform the way marketing teams, MLR groups, and agencies operate, significantly reducing the manual effort involved and streamlining workflows.

Veeva Falcon MLR, the newest offering from Veeva, incorporates cutting-edge agent-assisted technology that automates compliance checks against approved product labels and local regulations. This innovation promises to increase efficiency and decrease review cycles, with the potential of cutting down more than 70% of manual MLR work within five years.

Jacob Scheel-Bech, the former CEO of Copli, expressed his excitement about the integration into Veeva, stating, “Our breakthrough with agent-assisted MLR marks a transformative change in the review and approval of commercial and medical content. As part of Veeva, we can now scale our vision for MLR transformation, enabling the industry to comply with high speed through intelligent agents that work seamlessly with Veeva PromoMats.”

Emma Hyland, Veeva’s Head of Commercial Content, echoed this sentiment, indicating that the MLR process has long been a bottleneck in delivering critical information to patients and healthcare providers. “With Veeva Falcon MLR, our customers can accelerate the entire review cycle and automate routine tasks, allowing reviewers to transition to more strategic advisory roles,” she explained.

The Challenges of Traditional MLR Processes

Historically, the MLR process has been plagued with inefficiencies, often resulting in significant delays in crucial content delivery. The traditional model relied heavily on manual checks and approvals, leading to bottlenecks that hampered timely communication between healthcare companies and their audiences. Veeva Falcon MLR aims to eliminate these challenges by utilizing AI-driven agents that streamline workflows and facilitate compliance, thereby ensuring a quicker approval turnaround.

What Does Falcon MLR Offer?

Veeva Falcon MLR brings a suite of features designed to enhance the capabilities of marketing teams and regulatory compliance officers. The system conducts rigorous reviews of both promotional and medical materials, ensuring that they meet stringent compliance standards.

• - Automation of Routine Tasks: By automating repetitive tasks, Falcon MLR frees up human resources for more complex and strategic activities.
• - Compliance Checks: The solution verifies materials against approved product labels and local regulations, minimizing the risk of compliance errors.
• - Integration Capabilities: Falcon MLR works seamlessly with existing Veeva systems, such as Veeva PromoMats, ensuring a smooth transition and integration for users.

Upcoming Webinar for Interested Parties

To further explore the potential of Veeva Falcon MLR and how it can revolutionize content review in the life sciences realm, interested parties are encouraged to register for an upcoming webinar scheduled for July 9 at 10 AM ET. The session will provide deeper insights into the functionalities of Falcon MLR and the benefits it offers to various stakeholders.

About Veeva Systems

Veeva is known for its industry cloud solutions for life sciences, providing software, data, and consulting services that enable companies to innovate while maintaining product quality and customer success. Serving over 1,500 customers globally, including some of the largest pharmaceutical companies and emerging biotech firms, Veeva strives to balance the interests of all stakeholders involved. As a Public Benefit Corporation, Veeva emphasizes its commitment to societal good alongside its business objectives. For more information about Veeva, visit veeva.com.

Future Outlook

The announcement not only showcases Veeva's commitment to revolutionizing the content review process but also highlights the rapid advancements being made in the field of life sciences. With the introduction of Falcon MLR, Veeva positions itself at the forefront of innovation, paving the way for a more efficient and compliant future in the industry.