#China #Munich #Changan #DEEPAL #AVATR

ChangAn Automobile's Strategic Move into Europe

In a significant development for global automotive dynamics, ChangAn Automobile has officially designated Europe as a strategic hub within its ambitious 'Vast Ocean Plan.' Announced on March 21, 2025, the plan marks a pivotal moment for ChangAn, as it strives to enhance its global footprint, coincide with the 50th anniversary of China-EU diplomatic relations, and foster innovation in low-emission smart mobility.

The Launch of Brands and Market Entry

ChangAn unveiled its brands—CHANG-AN, DEEPAL, and AVATR—into the European market during a ceremony that underscored the company's serious commitment to expanding its influence in this vital region. The 'Vast Ocean Plan' reflects not only ChangAn's ambition but also its dedication to technology-driven mobility solutions that are both innovative and environmentally friendly. The launch is part of a broader strategy aimed at increasing competitiveness, boosting localization, and strengthening technological innovation across Europe.

A Timeline of Strategic Moves

Since the inauguration of the 'Vast Ocean Plan' in April 2023, ChangAn's global strategy has accelerated remarkably. For instance, the company successfully launched its vehicles in Southeast Asia in November 2023 and expanded into Latin America and Central Asia by mid-2024. To further bolster its presence in Europe, a subsidiary in Germany was established in September 2024, highlighting its commitment to local market penetration and operational excellence.

Aware of Market Needs and Standards

ChangAn’s operations include several production bases across China and the Asia-Pacific region, supported by a robust research and development network that spans ten countries and houses a skilled team of 18,000 professionals. This strategic network is critical for enabling international development and collaboration, where the integration of local needs and industry standards plays a crucial role in success.

In 2024, ChangAn experienced a 49.6% increase in international vehicle sales year-over-year, totaling 536,196 units sold. This momentum continued into 2025, with January sales reaching 62,016 vehicles—indicating a strong growth trajectory.

Building Trust Through Quality

ChangAn's inaugural efforts in the European market began in 2003 with the establishment of the ChangAn European Design Center, aimed at integrating global design trends and enhancing international R&D capabilities. This long-term initiative has fostered a strong brand trust, complemented by the establishment of advanced technical centers which further facilitate innovation in automotive technology tailored to the needs of European consumers.

As ChangAn continues to enhance local production and supply chain efficiency, it is also committed to introducing models specifically designed for regional markets. This strategic alignment not only meets consumer preferences but also adheres to stringent industry standards—such as the five-star Euro NCAP safety rating awarded to the DEEPAL S07—emphasizing ChangAn's commitment to manufacturing excellence and safety.

Commitment to Sustainability and Collaboration

Zhu Huarong, President of ChangAn Automobile, emphasizes the company's mission to lead sustainable mobility for improved quality of life. Through its focus on collaboration with global partners, ChangAn is positioning itself as a world-class brand in the automotive sector. The company is resolute in its commitment to continue evolving alongside the industry, fostering innovation through knowledge exchange, and providing solutions that align with international safety and operational standards.

In conclusion, as ChangAn Automobile deepens its roots in Europe through the 'Vast Ocean Plan', it not only expands its market presence but also contributes to the global dialogue on sustainable and intelligent mobility. With ongoing innovation and an unwavering focus on quality, ChangAn stands prepared to navigate the evolving landscape of the automotive industry.