#Egypt #CJ 4DPLEX #Cairo #4DX #Scene Cinemas

CJ 4DPLEX and Scene Cinemas Raise the Bar in Cinematic Experience with 4DX

In a landmark announcement, CJ 4DPLEX, a global leader in premium cinema technology, and Scene Cinemas, one of the largest cinema exhibitors in Egypt, have expanded their partnership with the grand launch of the country's first 4DX multisensory auditorium. Located in Cairo Festival City Mall, this cinematic venue is set to redefine the way moviegoers in Egypt experience films.

The 4DX Experience: A Multi-Sensory Adventure

The new 4DX auditorium promises to fully immerse audiences into the heart of the narrative through an array of sensory effects. Equipped with 60 motion-synchronized seats, the cinema will engage multiple senses, utilizing over 21 unique effects that include wind, snow, water, lightning, and various scents, all choreographed to the action on-screen. This level of interaction transforms film-watching into an exhilarating adventure that resonates with viewers’ emotions.

Omar Abdelkhalek, Chief Business Officer of Scene Cinemas, remarked, "We are proud to continue our collaboration with CJ 4DPLEX to bring the 4DX experience to Scene Cinemas. This launch reflects our ongoing commitment to offering exceptional entertainment and creating memorable movie-going experiences for our guests."

Jamil Valiyev, the Managing Director of Global Partnerships Operations at CJ 4DPLEX, emphasized the rapid development of this partnership, stating, "Scene Cinemas has transformed this partnership from the ground up into a full two-format flagship in record time, driven by the clear vision and leadership of its management."

A New Standard for Movie Going in Cairo

The introduction of the 4DX auditorium at the same site where Egypt's first-ever SCREENX theater premiered sets a new benchmark for premium cinema in the region. SCREENX is a multi-projection format that expands select moments of the film onto the auditorium's side walls, offering a panoramic viewing experience. Together, these two formats cater to a diverse audience seeking innovative cinematic experiences.

CJ 4DPLEX has focused on redefining the moviegoing experience across various cultures and regions. Their immersive formats, including 4DX and SCREENX, have garnered attention in countries worldwide, pushing the boundaries of traditional cinema. The company’s commitment is not just to entertain but to connect audiences through shared experiences that transcend language and cultural differences.

Scene Cinemas: Immersive Excellence in Every Visit

Scene Cinemas prides itself on bringing world-class cinematic experiences to the Egyptian audience. Since its establishment as part of the UVF Group, it has quickly become synonymous with innovation and luxury in cinema-going. The company’s philosophy revolves around offering a unique experience in every screening, with branches tailored to showcase specific premium formats like IMAX. The D5 branch, for instance, features IMAX with Laser, while the Cairo Festival City Mall proudly boasts both SCREENX and 4DX, marking a pivotal point in Egypt's cinema landscape.

With a vision to transform film encounters, Scene Cinemas combines cutting-edge technology with exceptional hospitality to host unforgettable screenings. Each environment is precisely curated to engage the senses, providing audiences with an immersive experience that goes beyond watching films. The introduction of multisensory features and comfortable seating ensures that viewers not only watch but feel the thrill of the movies they adore.

The launch of this 4DX auditorium signifies a burgeoning trend toward more interactive and engaging cinema experiences, a movement that Scene Cinemas and CJ 4DPLEX proudly lead. As they push the envelope of what cinema can mean, audiences in Cairo and beyond can look forward to thrilling adventures that await them in this remarkable new format.

About CJ 4DPLEX and Scene Cinemas

CJ 4DPLEX is a subsidiary of CJ Group, a major player in Korea's cultural and lifestyle sectors, committed to innovative cinema technologies. Scene Cinemas continues to set new standards in premium movie-watching in Egypt, merging technology and artistry to create memorable cinematic moments.

As technology advances in the film industry, the collaboration between CJ 4DPLEX and Scene Cinemas aims not only to provide entertainment but to elicit emotional connections that make every visit unforgettable. Opening this new chapter in cinematic history, both companies are poised to transform the entertainment landscape in Egypt for viewers of all ages.