#USA #California #Frost & Sullivan #Firework #Video Commerce

Firework Awarded 2025 Global Competitive Strategy Leadership Award

On June 9, 2025, Firework, a leading name in the video commerce sector, announced its receipt of the prestigious Global Competitive Strategy Leadership Award from Frost & Sullivan. Recognized for their outstanding strategy execution, Firework has successfully analyzed market trends and implemented strategies that maximize customer value and promote growth.

Since its inception, Firework has concentrated on transforming the e-commerce landscape by integrating video with cutting-edge technology. They provide an infrastructure built specifically for brands and retailers, enabling them to own, manage, and distribute video content seamlessly. Their shoppable video solutions allow customers to make purchases directly from the videos they watch, and their platform makes live commerce easy for businesses to leverage on their sites.

Firework’s offerings include not just shoppable videos but also video showrooms, one-to-one video chats, and AI video assistants. With these versatile solutions, they are leading the future of e-commerce. In recent years, Firework has enhanced user engagement by utilizing AI for personalized experiences and real-time analytics, which have been deployed across thousands of brands in industries such as beauty, fashion, food, and home improvement.

Lara Forlino, Senior Industry Analyst at Frost & Sullivan, praised Firework’s approach: "Firework's strategy remarkably addresses the growing demand for immersive digital experiences. The integration of high-quality video content with commerce features provides brands a significant competitive edge. Furthermore, their focus on first-party data and owned media distinguishes them in a market that is moving away from third-party dependencies."

Following the announcement, Vincent Yang, CEO and Co-founder of Firework, expressed gratitude for the award: "We are deeply honored that our technological innovations and commitment to delivering value to our clients have been recognized. Firework will continue to deepen the relationship between brands and customers through advanced video commerce solutions driven by AI."

Frost & Sullivan, with over 60 years of experience, has been a global leader in market research, helping businesses, governments, and investors develop and implement growth strategies. Through thorough market analysis, technology assessments, and identification of best practices, they assist companies in achieving sustainable competitive advantages.

The Best Practices Awards are presented to outstanding companies based on an extensive evaluation and selection process that identifies excellent results within various regions and industries through detailed interviews, market research, and secondary research. Frost & Sullivan’s awards recognize exceptional leadership, technological innovation, customer service, and product development strategies across industries, further solidifying Firework’s status as a leader.

Firework is equipped with diverse features such as short videos, live commerce, and personalized storytelling, which aid businesses in marketing endeavors and enhance engagement with customers. This, in turn, drives sales and maximizes marketing effectiveness. Operating in 37 countries and collaborating with over 1,000 brands, retailers, and media companies, Firework continues to drive digital transformation and create meaningful online connections, paving the way for next-generation customer experiences in the Japanese market as well.

For more information, visit Firework's official website: https://jp.firework.com/ or contact them at jp_business@fireworkhq.com.