#Japan #Tokyo #Collaboration #BLUE BLUE #FRUIT OF THE LOOM

FRUIT OF THE LOOM X BLUE BLUE: Stylish New Long-Sleeve Tee Launch

The iconic American brand, FRUIT OF THE LOOM, which has a legacy of over 170 years, is set to release a new long-sleeve T-shirt in collaboration with BLUE BLUE on January 23, 2026. This partnership aims to blend both brands' unique styles to create a fresh and innovative product for fashion enthusiasts.

This new item is a long-sleeve knit top that features a knit-like texture while maintaining the easy wear of a T-shirt. Crafted from high-gauge cotton knit, it promises a smooth and elegant look, while also being lightweight enough to wear like a standard tee. The fabric feels gentle against the skin, allowing for comfortable wear throughout various seasons.

The knit-like long-sleeve shirt is available in two colors: a refreshing White and a calming Navy. It comes in sizes ranging from S to XL, making it a versatile option for many body types. Priced at 8,250 yen, it represents both quality and style, appealing to casual consumers and fashionistas alike.

Additionally, the shirt features a subtly embroidered BLUE BLUE logo on the chest pocket, adding a minimalistic touch to its overall design. The original collaboration print from both brands graces the back of the shirt, and the packaging is inspired by FRUIT OF THE LOOM’s rich archival history, adding an exclusive feel to this unique product.

The shirt's design is flexible enough to pair well with various bottoms such as denim, chinos, or slacks, and makes for an excellent gift choice.

Special Features of the Collaboration

One of the standout elements of this collaboration is the easy care feature; made from 100% cotton, it can be conveniently washed at home. The shirt's thin fabric not only allows it to be worn alone but also layers well under shirts or outerwear, making it a staple for both summer and winter wardrobes.

Additional Availability and Information

Consumers can find this special product through several retailers, including the SEILIN ONLINE SHOP, and various BLUE BLUE flagship stores across Japan, such as BLUE BLUE KOBE and BLUE BLUE YOKOHAMA.

• - Release Date: January 23, 2026
• - Price: ¥8,250
• - Colors: White, Navy
• - Sizes: S, M, L, XL

Shoppers can easily browse the collection through the SEILIN ONLINE SHOP or visit any participating BLUE BLUE stores for more related items.

About the Brands

FRUIT OF THE LOOM is renowned globally for its underwear and simple yet functional designs, which have been embraced by the American public for decades as part of daily life. The brand is particularly known for its “pack tees,” easy to wear and beloved for their comfortable fit.

On the other hand, BLUE BLUE originated in the early 1980s with their denim shirts, emphasizing the beauty of clothes that evolve with the wearer. The brand seeks to capture the essence of basic yet timeless daily wear.

For more of the latest styles and information, follow BLUE BLUE on their official Instagram.

Final Thoughts

The FRUIT OF THE LOOM and BLUE BLUE collaboration promises to deliver quality, style, and adaptability perfect for everyday wear. Whether it’s a treat for yourself or a gift for someone special, this long-sleeve T-shirt is set to be a must-have item for the upcoming season.