#USA #Phoenix #PetSmart #General Mills #Edgard Cooper

PetSmart Partners with General Mills for Edgard & Cooper Launch

In an exciting move for pet lovers and health-conscious pet parents, PetSmart has announced an exclusive partnership with General Mills to introduce Edgard & Cooper, one of Europe's most rapidly growing premium pet food brands, to U.S. consumers. This collaboration is set to enhance PetSmart’s premium pet nutrition lineup, making it easier for pet owners to access high-quality, ethically produced pet food.

As the demand for premium, natural pet food continues to rise, PetSmart aims to meet this need by offering Edgard & Cooper's vast range of products, which are already beloved by over a million pets in Europe. The brand emphasizes wholesome ingredients, such as fresh meats and whole fruits and vegetables, and steers clear of meat meals — a welcome change for many pet parents seeking higher quality nutrition for their canine companions.

Meeting a Growing Demand

Recent surveys highlighted by the American Pet Products Association show that the landscape of pet nutrition is evolving. Over half of dog owners (54%) and nearly half of cat owners (47%) are actively seeking out premium food options that provide more than just basic nutrition. This trend suggests that pet parents are becoming increasingly mindful of their pets' diets, mirroring the health consciousness seen in human food choices.

Erika Tervelt, Vice President of Consumables Merchandising at PetSmart, stresses the importance of this trend, stating, “People have become more mindful about what they eat, and as a result, we are seeing pet parents become more conscious of what goes into their pets' bowls too.” This mounting awareness has pushed PetSmart to expand its offerings and provide innovative solutions that cater to these evolving consumer needs.

Quality Ingredients for Healthy Pets

Edgard & Cooper's products are crafted with real, fresh proteins such as chicken, venison, and duck, combined with a variety of healthy fruits and vegetables. This careful selection of ingredients not only aids digestion but also promotes healthy, shiny coats across different breeds and ages of dogs.

Nicole Ayers, Business Unit Director for General Mills in North America, expresses her excitement about this collaboration: “Launching Edgard & Cooper in the U.S. through our partnership with PetSmart is a pivotal moment for the brand. We’re thrilled to introduce American pet parents to the nutritious, recognizable ingredients that have resonated so strongly in Europe.”

This partnership allows both PetSmart and General Mills to leverage their strengths — General Mills’ extensive capabilities and PetSmart’s vast retail reach — to establish a new benchmark in premium pet nutrition across the nation.

A Comprehensive Shopping Experience

PetSmart is not just a retailer; it is a destination for pet care essentials, featuring nearly 1,700 stores throughout the U.S., Canada, and Puerto Rico, along with a robust online shopping platform. Pet owners can seamlessly shop for Edgard & Cooper products both in-store and online, while also enjoying services like grooming, veterinary care in over 700 locations, and training programs to enhance their pets' well-being.

The addition of Edgard & Cooper to PetSmart’s offerings reflects the company's commitment to provide pets with nourishing food that meets the highest standards of quality. They are also pioneers in the animal welfare sector, with a notable background in pet adoption programs designed to find forever homes for millions of pets.

Conclusion

The unveiling of Edgard & Cooper in the U.S. marks an important step in the evolution of pet nutrition, bringing fresh, nutritious options to American pet parents. With a heightened focus on quality and ethical sourcing, the partnership between PetSmart and General Mills is a significant development for both companies and for the pet industry as a whole. To explore this range of premium offerings, visit your nearest PetSmart store or check online at PetSmart’s website.