Curb Partners with Newsmax to Innovate Digital-Out-Of-Home Experiences

Curb Partners with Newsmax for Dynamic Taxi TV Experience

Curb, a frontrunner in North America's taxi solutions and ride-hailing services, has made waves in the digital-out-of-home (DOOH) landscape with its recent partnership with Newsmax. This collaboration aims to elevate the riding experience by integrating national news programming into its Taxi TV platform, promoting engaging content for both riders and advertisers.

With the advent of this partnership, Curb is set to revolutionize how mobility-based media operates. The company's vast network of over 15,000 screens across more than 65 U.S. markets will now present high-value advertising opportunities while keeping passengers informed with timely news updates. The synergy between Curb and Newsmax signifies an innovative approach to the DOOH sector where scale, engagement, and accountability flourish.

Taxi TV has a strong legacy, having influenced the evolution of in-vehicle DOOH for over twenty years. Curb has introduced features such as addressable targeting and high-quality audio-visual delivery, allowing for an advertisement experience that not only captures attention but also ensures transparency and measurable outcomes. Curb now boasts over 2.3 billion annual impressions, indicating a highly engaged audience within a captive environment.

Moreover, the launch of initiatives such as Curb Journey Connect exemplifies the company's commitment to improving user experience beyond the ride itself, ensuring that campaigns resonate with riders at different stages of their journey. The platform dynamically offers a mix of influencer content, local weather updates, and premium advertising, designed specifically to retain rider attention.

Lizclaire Tamam, Director of Marketing Media at Curb, stated, “Curb is building an ecosystem where premium content meets measurable delivery.” The partnership with Newsmax is anticipated to enhance the effectiveness of their advertising strategies by delivering accountable media at scale while also enhancing the overall rider experience. The collaboration intertwines the elements of addressability and transparency with engaging programming, culminating in a platform that delivers a strong return on investment (ROI) for advertisers, stimulates growth for various partners, and adds lasting value for riders.

The timing of this ambitious expansion aligns perfectly with recent trends in the DOOH market, where marketers increasingly search for transparent and accountable channels. Notably, the OOH sector reported impressive figures, generating $2.86 billion in the second quarter of 2025, with DOOH representing 36% of that total. These figures illustrate the growing importance of DOOH in contemporary media strategies.

Andy Biggers, Newsmax's Senior Vice President of Distribution, expressed excitement regarding the partnership, declaring, “Curb's Taxi TV network brings Newsmax into a powerful new distribution channel.” He emphasized how this alliance would enable direct access to audiences on the move while providing advertisers an incredible platform with a full-screen, sound-on environment—a significant advantage in today’s media landscape.

Furthermore, the addition of Newsmax to the Curb ecosystem enriches its existing collaboration with Curb Creators, TikTok, and premium weather services, among others. Looking ahead, Curb remains committed to evolving Taxi TV into a multi-faceted media platform serving riders, advertisers, and content creators effectively, thereby solidifying its position as a leader in the rapidly evolving frameworks of DOOH.

For more details and updates about Curb and its services, check out their website at www.gocurb.com.

About Curb

Curb is revolutionizing urban mobility with an innovative, driver-first approach, focusing on upfront pricing and exceptional transparency. With connections to over 100,000 drivers operating in more than 65 cities across the U.S. and U.K., Curb facilitates millions of rides and billions in payment transactions annually. The platform integrates both taxis and for-hire vehicles, catering to the needs of passengers, drivers, and fleet management alike. Curb also supports transit agencies, healthcare providers, and businesses through its B2B services, alongside its prominent offerings like Taxi TV and Curb Journey Connect designed for targeted advertising.

About Newsmax

Newsmax Inc., listed on the NYSE under the ticker NMAX, is a prominent news organization in the United States. Through Newsmax Broadcasting LLC, the company channels its influence in offering one of the nation's leading news outlets visited by millions via various platforms, including cable and online. With a reach exceeding 40 million Americans regularly, Newsmax has established itself as a powerhouse in the media sector, providing tailored content to keep audiences informed.