Cholula® Introduces Its Largest Product Line Expansion for Authentic Mexican Cuisine

Cholula® Expands Its Product Range in the Mexican Aisle

Cholula®, recognized as the top Mexican hot sauce globally, is once again making waves in the culinary world. On May 1, 2025, the brand announced the launch of 11 exciting new products designed to enhance the Mexican cooking experience at home. As a leader in the Mexican food category, Cholula is stepping up its game by offering not just sauce, but a culinary adventure that invites consumers to recreate taco truck favorites in their own kitchens.

The recent product release is a well-thought-out response to a growing consumer desire for adventurous flavors, especially in the realm of Mexican cuisine. Valda Coryat, North America Vice President of Marketing for McCormick Company, emphasizes the brand's commitment to enable consumers to experience the unique taste profiles characteristic of authentic Mexican cooking.

The new lineup includes several variations of cooking sauces, creative toppings, and seasoning mixes crafted with authenticity in mind. These additions aim to make it easy to bring bold, restaurant-quality flavors into everyday meals. Here’s a closer look at what’s being introduced:

- Cholula Cooking Sauces: Available in Original Taco, Fajita, Carne Asada, and Birria flavors, these sauces allow home cooks to infuse dishes with traditional Mexican taste, providing options that suit varied palates from mild to medium heat.
- Cholula Cremosa: A creamy topping line featuring Cilantro Lime and Chipotle options offers diners a way to personalize their tacos, enchiladas, and tortas, embodying the vibrant essence of taqueria dining at home.
- Cholula Chamoy: This chili-spiced condiment is ideal for adding a balanced flavor to fresh fruits, savory dishes, and beverages, embodying the sweet, salty, sour, and spicy profile that characteristic of traditional Mexican condiments.
- Cholula Chili Crisp: Inspired by salsa macha, this flavorful crispy topping adds texture and zest to popular Mexican dishes like tostadas and quesadillas, making meals even more exciting.
- Cholula Taco Seasoning Mixes: Featuring restaurant-inspired blends like Original Fajita and Pork Carnitas, these mixes give consumers straightforward ways to elevate standard meals with little effort.
- Cholula Original Hot Salsa: Honoring the brand's classic salsa, this spicier variant brings intensity to everyday favorites, creating a hot and balanced flavor experience.

Gen Z consumers particularly resonate with these products, as 45% of them have cited Mexican cuisine as their favorite cuisine. This demographic's ascendancy and their collective passion for authentic culinary experiences underline Cholula's strategic move to diversify its offerings. The new cooking sauces aim to democratize sophisticated flavors, allowing home cooks to create complex dishes like Birria, which typically demands hours of slow cooking, in a fraction of the time.

Each of these products is a testament to Cholula's ongoing commitment to provide high-quality ingredients and flavors. This release follows the recent popularity of the brand's salsa and taco seasoning products, which have earned a dedicated following among fans of Mexican food.

Cholula products can now be purchased at major retailers across the country, in addition to their online availability at Shop.McCormick.com and Amazon. For those looking for inspiration, Cholula provides a range of recipes, including mouthwatering dishes like Quesabirria Tacos, Queso Fundido, and refreshing Mangonadas on their official website. For a glimpse into their latest offerings, check out Cholula's social media presence on Instagram, Twitter, and TikTok.

Cholula has built its reputation on tradition, originating from a recipe that has been passed down through generations, using only the finest arbol and piquin peppers blended with a secret mix of spices. Each bottle, adorned with its iconic wooden cap and artistic yellow label, represents quality craftsmanship in line with Mexican artisanal heritage. Launched in the U.S. back in 1989, Cholula hot sauce has grown into a beloved staple, now available in several varieties.

For more information about McCormick Company and Cholula's future vision, visit McCormick's official website or follow them on social media for more exciting updates.

Source: Euromonitor International Limited, based on custom research for value sales in 2023.
**Data from Mexican Cuisine Quantitative Report, June 23.