#Japan #Tokyo #Ad Fraud #Spider AF PPC #Marketing Security

Spider AF PPC Achieves Top Spot in Japan's Ad Fraud Tool Market

Spider Labs, headquartered in Tokyo's Minato Ward and led by CEO Soko Otsuki, recently announced that its anti-ad fraud tool, Spider AF PPC, has secured the titles of "Number One in Total Implemented Companies" and "Number One in Total Implemented Accounts" in Japan. This accolade comes from research conducted by the Japan Marketing Research Organization during June, focusing on AI tools for ad fraud prevention.

The Significance Behind the Achievement

As the digital advertising market continues to expand, the issues of fraudulent clicks and ad fraud have become major contributors to wasted advertising budgets and reduced ad effectiveness. A recent study by Spider Labs reveals that the anticipated domestic damage from ad fraud is expected to rise by 19.4 billion yen year-on-year, reaching a staggering 151 billion yen for 2024. Additionally, the Ministry of Internal Affairs and Communications, in guidance published in June 2025, clearly articulates the responsibilities of advertisers, recommending the implementation of ad verification tools as part of their strategies.

In light of this landscape, Spider AF PPC has been dedicated to ensuring that advertisers can operate their campaigns responsibly since its launch in 2017.

Securing the number one ranking is a testament to the high level of appreciation and trust that numerous advertisers place in the company’s fraud detection and blocking technology. It is also an endorsement of Spider AF PPC’s ability to effectively contribute to resolving the challenges faced by advertisers of various sizes and industries, optimizing advertising expenditure and improving effectiveness.

About Spider AF PPC

Spider AF PPC is an advanced anti-ad fraud tool that detects and blocks fraudulent clicks on both listing and display ads in real-time, thereby eliminating wasteful ad spending. Utilizing proprietary detection technology and vast amounts of data, it can accurately identify bot clicks, malicious competitors, and fraudulent impressions. This ability enables businesses to protect their advertising budgets from losses due to fraudulent clicks and focus their spending on genuinely valuable clicks.

Future Outlook

Taking this recent achievement as motivation, Spider Labs is committed to fostering the healthy development of the digital advertising industry. As methods of ad fraud continue to evolve with increasing sophistication, the company pledges to continually integrate the latest technologies and insights to deliver optimal solutions to its clients. By establishing a secure advertising environment for clients, Spider Labs aims to ensure that higher-quality information reaches consumers, thus contributing to a more informed society. They are also dedicated to expanding functionalities and developing solutions that cater to the people's needs.

Survey Overview

• - Market Research Conducted: AI Ad Fraud Tools for the June 2025 period.
• - Research Agency: Japan Marketing Research Organization.

About Spider Labs

• - Company Name: Spider Labs
• - Headquarters: 4th Floor, Minami Aoyama ST Building, 7-10-3 Minami Aoyama, Minato City, Tokyo
• - CEO: Soko Otsuki
• - Business Activities: Planning, development, operation of ad fraud tools like Spider AF, data science consulting, and providing marketing security solutions for resale, fraudulent leads, and affiliate concerns.
• - Established: April 2011
• - Website: Spider Labs Website