#Japan #Tokyo #KT Partners #Newforia #Infoplug

KT Partners: Pioneering Digital Signage Consulting Services

In a rapidly evolving marketplace, KT Partners, based in Minato, Tokyo, is set to launch an innovative range of consulting services specifically tailored for the digital signage sector from September 2025. This move is significant considering the surge of digital signage implementations in transportation hubs like train stations and airports, as well as within commercial facilities such as department stores and shopping centers.

The Growth of Digital Signage

In recent years, the adoption of digital signage has skyrocketed across various sectors. However, a consolidated body of industry knowledge has been largely absent, resulting in a fragmented landscape. As the market continues to grow, a plethora of companies are contemplating entry into the digital signage sphere, leading to an increased frequency of inquiries directed at KT Partners.

To address this growing demand, KT Partners has strategically aligned its resources. The firm has appointed Shuuhei Tada, who has long served as a director of the Digital Signage Consortium, alongside insights from company president Tsuchiya, who brings an alternative perspective grounded in years of industry experience. Furthermore, KT Partners welcomed Newforia, a company with a noteworthy record in the digital signage market, under its wing last year.

The amalgamation of these experienced minds has allowed KT Partners to consolidate its knowledge and develop innovative product offerings that meet contemporary demands in digital signage.

Comprehensive Consulting Services

KT Partners aims to provide comprehensive consulting services that span hardware, software, communication networks, content generation, and installation processes. This extensive scope of expertise is rare in the Japanese market, enabling KT Partners to deliver tailored solutions to a diverse array of client requirements.

Among the firm’s consulting services, one notable offering revolves around guiding businesses through the entry into the digital signage arena. By conducting detailed interviews to understand existing operations, KT Partners assesses potential engagement options and devises optimal entry strategies. The firm also offers optional outsourcing services related to specific digital signage business operations.

Additionally, KT Partners will continue to provide access to its existing content platform, Infoplug, which specializes in digital signage content aggregation. This platform supports the development of media that maintains high visibility rates, delivering essential information such as news updates, weather forecasts, and economic indicators to over 80% of digital signage distribution operators in Japan.

Notable Leadership

Tsuchiya, Keisuke - CEO of KT Partners

Tsuchiya’s journey began with managing the introduction of digital signage at commercial retail space design and construction firm JPD (now JPDH). Post-2016, he took on the role as Vice President at Cloudpoint, taking the lead in establishing the Digital Signage Comprehensive Research Institute. Following a stint as an advisor to Newforia, Tsuchiya launched KT Partners in 2024, inheriting the entirety of Newforia's operations while continuing to advance projects within the digital signage realm.

Tada, Shuuhei - Executive Director at KT Partners

Founding Newforia in 2008, Tada has been instrumental in the digital signage industry since its inception. Under his leadership, he has facilitated multiple digital signage implementation projects across various settings, including public institutions and commercial venues. His forward-thinking approach also extends to integrating web technologies, IoT, and AI into digital signage solutions. Tada will be transitioning to KT Partners as of December 2024 following the company’s takeover of Newforia’s operations.

Target Audience and Future Prospects

KT Partners’ consulting services are tailored for businesses contemplating entry into digital signage or aiming to enhance their current offerings. Potential clients range from companies looking to strengthen equipment sales, service expansions, viewer analysis, content creation, and more. The comprehensive nature of these consulting services will enable businesses to navigate this dynamic market effectively.

In summary, KT Partners is poised to make a substantial impact in the digital signage consulting domain, capitalizing on established knowledge and a forward-thinking approach to meet the needs of today’s clients.