#Japan #Shibuya #Shibuya PARCO #United Arrows #SONS

UNITED ARROWS & SONS Sets Foot in Shibuya

On July 18, 2025, UNITED ARROWS & SONS will reignite its presence in the fashion scene by opening a new store in Shibuya PARCO, following a brief hiatus after the closure of its flagship location in Harajuku earlier in January. The brand, under the guidance of CEO Yoshinori Matsuzaki, aims to elevate street culture while maintaining a quality that transcends time.

Originally launched in April 2010 within the walls of UNITED ARROWS' Harajuku flagship store, UNITED ARROWS & SONS has cultivated a distinctive space where street and classic styles merge seamlessly. Known for its collaborations with both international brands and local artists, the store is celebrated for its innovative fashion proposals, consistently drawing attention within the industry.

Concept and Design of the New Store

The Shibuya location will embody the concept of “SARTRIAL STREET & CHIC”, emphasizing a blend of traditional and modern styles. By integrating high-quality items that reflect the unique perspective of Shibuya, the store aims to redefine contemporary fashion. The store's interior will feature an impressive array of options, from selected sneakers and cosmetics at the entrance to a heavily curated space adorned with accessories and minimalist items.

As customers venture further into the store, they will encounter a beautifully designed floor that pays homage to the iconic fixtures of the Harajuku location, showcasing a luxurious yet modern ambiance where street style coexists with sophisticated elements.

Exclusive Product Launches

To celebrate its grand opening, UNITED ARROWS & SONS will present exclusive collaborations with several brands. For instance, the Brooks Brothers x NEAT collaboration introduces a new line of garments made from original indigo herringbone denim, including shirts priced at ¥33,000 and trousers at ¥38,500, designed meticulously to balance contemporary aesthetics and a nod to the past. These items echo the relaxed yet tailored silhouettes of the past, reimagined for today's market.

In addition to clothing, the store will also feature luggage-style hooks available to customers spending over ¥22,000, ideal for hanging bags or serving as smartphone stands. This promotional item is part of a limited run, adding additional excitement to the opening.

Furthermore, another noteworthy collaboration with mita sneakers will include pants and shorts designed for versatility and style, priced at ¥25,300 and ¥23,100 respectively. By merging street function with classic tailoring, these pieces are crafted to complement lifestyle needs.

The wander .etc for UNITED ARROWS & SONS collaboration will showcase moccasin shoes with an elegant dark brown upper accented by a playful magenta hue, highlighting the brand’s commitment to infusing fun into fashion.

STORE DETAILS

• - Store Name: UNITED ARROWS & SONS Shibuya
• - Opening Date: July 18, 2025
• - Location: 3F Shibuya PARCO, 15-1 Udagawacho, Shibuya, Tokyo
• - Store Size: Approximately 145 square meters

Today's announcement marks a significant new chapter for UNITED ARROWS & SONS, as it prepares to unveil a fresh identity while maintaining its core values. As it celebrates returning to Shibuya, the brand marshals ahead, ready to propose unique fashion experiences that resonate with a vibrant and ever-changing cultural landscape.

The commitment to quality, culture, and creativity remains at the heart of the store, ensuring that it will serve as a cornerstone for both fashion enthusiasts and casual shoppers alike.