#USA #St. Louis #Lithium Battery #Energizer #Ultimate Child Shield

Energizer Unveils Revolutionary Child Safety Innovation

In a significant step towards improving child safety, Energizer Holdings, Inc. has announced the introduction of its latest product — the Energizer® Ultimate Child Shield™. This innovative coin lithium battery is designed to prevent esophageal burns that occur when children accidentally ingest batteries. With over 3,500 incidents of lithium battery ingestion reported annually in the U.S., primarily involving young children, this product aims to address a critical safety concern.

The Growing Concern of Battery Ingestion

Coin lithium batteries, especially those of size 20mm, are commonly found in everyday devices like key fobs, remotes, and toys. Their diameter closely resembles that of a child’s esophagus, making it all too easy for these batteries to become lodged if swallowed. Once trapped, these batteries can cause severe injuries, including burns to the esophagus, in as little as 15 minutes. The need for a viable solution to this ongoing issue has become more pressing, with a staggering nine-fold increase in ingestion incidents over the last decade.

Innovative Features of the Energizer® Ultimate Child Shield™

The Energizer® Ultimate Child Shield™ is the result of extensive research and development. This pioneering battery not only eliminates the risk of ingestion burns but is also the only battery on the market equipped with Color Alert technology. This unique feature turns saliva blue upon contact, signaling to caregivers that an ingestion event may have occurred, enabling rapid action to be taken. Additionally, the battery is coated with a non-toxic bitter taste to discourage ingestion and is packaged in child-resistant materials, further enhancing its safety profile.

According to Lori Shambro, EVP and Chief Marketing Officer at Energizer Holdings, “With more devices powered by 20mm coin lithium batteries, it’s imperative that we mitigate the risk of ingestion burns. The Energizer® Ultimate Child Shield™ is a revolutionary advancement in this regard.” The company is devoted to raising awareness among caregivers about the dangers associated with battery ingestion and promoting the importance of safety innovations like their new product.

Availability and Market Impact

The Energizer® Ultimate Child Shield™ coin lithium batteries are now available across various retail locations nationwide, marking a major development in home safety. The introduction of this product is expected to significantly reduce the number of battery ingestion incidents and life-threatening injuries that occur as a result. For more information on where to find these batteries, individuals can visit EnergizerUltimateChildShield.com.

Company Background

Headquartered in St. Louis, Missouri, Energizer Holdings, Inc. is a leading global manufacturer of primary batteries and portable lighting products, best known for its well-established brands, including Energizer, EVEREADY, Rayovac, and VARTA. The company's mission is to lead in its categories by effectively serving consumers and customers. For further insights about their product lineup and corporate initiatives, visit energizerholdings.com.

Conclusion

The Energizer® Ultimate Child Shield™ is not just a product launch; it represents a pivotal shift towards prioritizing child safety in the face of growing technology reliance. As households increasingly use lithium batteries in various devices, innovations like this are necessary to protect vulnerable populations — particularly children. As such, continue to educate and inform other caregivers and parents about the risks of battery ingestion and the innovative solutions now available to avert such dangers.