TNL Mediagene Unleashes AI Technology to Transform Marketing and Efficiency
TNL Mediagene Unleashes AI Technology to Transform Marketing and Efficiency
On June 24, 2025, TNL Mediagene (Nasdaq TNMG), a leading digital media group headquartered in Tokyo, unveiled a series of groundbreaking AI-based initiatives designed to elevate productivity and marketing processes within the company. These initiatives include the launch of the new AI product, AI Audience + AI Creative, aimed at transforming how marketing automation is approached.
Launch of AI Audience + AI Creative
The standout offering from TNL Mediagene is the AI Agent solution, AI Audience + AI Creative, developed by their subsidiary, Ad2iction (Ad2). This innovative product combines advanced language models and generative technologies that significantly enhance marketing automation, driving efficiencies of up to 70%.
The AI Audience component is powered by consumer insights derived from over 18 million audience behavior data points, utilizing Retrieval-Augmented Generation (RAG) technology for rapid strategy formulation. The integration of brand and market data allows seamless fusion of customer insights, which, when paired with dynamic audience matching algorithms, creates real-time decision-support reports. This framework enables brands to achieve more precise marketing outcomes.
In addition to audience insights, the AI Creative tool offers the capability to produce dynamic, eye-catching animated ads at significantly lower costs, enhancing content flexibility while utilizing fewer resources. These developments symbolize a major leap forward in the efficiency and effectiveness of marketing roles in the digital space.
Multilingual Strategies and AI-Powered Efficiency
TNL Mediagene is also dedicated to realizing multilingual strategies through its proprietary AI-powered system, focusing on content translation and syndication. Internal tests of this system have showcased remarkable success, processing over 5,000 articles since its launch. In just the last quarter, more than 1,200 articles were successfully published, averaging under an hour of human editing per piece. Notably, over 50% of Roomie Taiwan's content utilized this AI-driven translation workflow in May, a vital asset for the forthcoming Business Insider Taiwan launch.
AI-driven innovations extend further within the organization, particularly in the optimization of display ad performance. TNL Mediagene has initiated a third-party display ad optimization platform that has experienced a considerable increase in Revenue per Mille (RPM) per page view, proving the profitability of these strategic enhancements within their Media Branded Content division.
Cost Optimization and Productivity Gains
In addition to boosting revenue, TNL Mediagene is adopting AI to streamline costs and operational efficiency. Through the integration of Google Gemini into Google Workspace, the company has enhanced workplace productivity, particularly in drafting emails, summarizing documents, and providing multilingual translation support. These efficiency improvements have helped to decrease group-level human capital intensity by approximately 5% compared to the same month in 2024.
Building a Community Around AI
Moreover, TNL Mediagene is committed to fostering a community focused on responsible AI usage. The company co-hosted the 2025 Generative AI Conference, drawing around 1,000 industry professionals. Events like these, along with “AI First Lounge” gatherings co-hosted with Gizmodo Japan and Tech Insider, emphasize the importance of leveraging AI to positively impact society.
Joey Chung, Co-Founder and CEO of TNL Mediagene, remarked, "AI has been a game-changer for us in our business and industry. We have strategically positioned our operations to capitalize on the benefits AI offers, impacting our revenue growth and cost efficiency." This proactive approach aligns with the broader goal of elevating AI adoption in Asia through transparent practices.
Future Prospects and AI Integration
As TNL Mediagene continues to integrate AI into its business model, the focus remains on improving the quality and credibility of human-created content. Co-Founder and President Motoko Imada underlined the essential nature of AI adoption in the media industry, reflecting a commitment to providing engaging and informative experiences for their audience.
The launch of these AI initiatives by TNL Mediagene signals an exciting evolution in digital media, promising to reshape marketing strategies and operational efficiencies in the years to come. With approximately 500 employees spanning across Asia, the company is well-equipped to lead this charge into the AI-driven future of media.