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Zixi's Innovations at NAB Show 2025

Zixi, a leader in high-value live video transport solutions, is set to exhibit at the upcoming NAB Show 2025. Taking place at the West Hall booth W1929, Zixi will introduce remarkable advancements aimed at enhancing live video delivery with unparalleled quality, reliability, and security—all while maintaining the lowest Total Cost of Ownership (TCO).

The focus this year will be on showcasing how Zixi's cutting-edge solutions cater to the diverse needs of content owners, broadcasters, service providers, sports organizations, and over-the-top (OTT) providers. Attendees will have the opportunity to witness live demonstrations of various use cases that illustrate the robustness of Zixi's offerings, while engaging with experts who will provide insights tailored to specific broadcast and live video workflow challenges.

Cutting-Edge Live Video Solutions

Zixi's demonstrations will revolve around four primary solution areas within live video workflows:

1. Content Contribution: This innovative solution empowers organizations to boost revenue by facilitating the delivery of higher-quality live content in resolutions like 4K and HDR at scale. This efficient method proves more reliable and cost-effective than traditional satellite or fiber alternatives.

2. Satellite Replacement: By providing a higher-quality video experience over IP, this solution increases flexibility and agility, serving hundreds of affiliates more affordably.

3. B2B Distribution: Zixi allows clients to monetize their content effectively, supporting audience expectations through cloud-based ingest, localization, and distribution suitable for local and affiliate networks.

4. D2C Distribution Enablement: This solution standardizes transport streams for OTT applications and FAST content, ensuring consistency and scalability from various sources.

To enhance the experience further, Zixi will be joined by industry partners at their booth. This includes collaborations with Magnifi.ai, which demonstrates automated highlight clipping for sports and news via AI technology. This integration will optimize content discoverability and engagement across platforms while ensuring cost-efficient delivery.

Showfer Media will be unveiling its advanced advertising platform, capable of integrating seamlessly with various content ecosystems for optimized advertising strategies. Also, Singular.live will showcase its integration with Zixi, which provides ultra-low latency graphic overlays, thereby modernizing and replacing expensive legacy graphics systems.

Moreover, Videon will demonstrate its native integration with Zixi's LiveEdge Platform, a robust edge computing device ideal for REMI production, real-time streaming, and advertising, combining low-latency performance with comprehensive management capabilities.

Insightful Discussions at the NAB Show Streaming Summit

On April 7, at 1:30 PM during the NAB Show Streaming Summit, Sinclair's CTO, Mike Kralec, will engage in a vital discussion with Zixi's CEO, Marc Aldrich. They will delve into Sinclair's transformative journey in broadcasting and the instrumental role Zixi’s solutions have played in this transformation. Kralec stated, “Zixi has been a solid partner for us as we've transformed our broadcasting operations to the cloud. Their flexible and reliable solutions have given us the stability we need to manage our diverse nationwide network.”

Zixi is also excited to be a proud sponsor of the Streaming Summit Happy Hour, an open event for all NAB Show attendees on April 7th from 5 PM to 6:30 PM at the West Hall, located on the third-floor terrace.

Marc Aldrich, CEO of Zixi, emphasized the crucial role of the customers' content retrieval, stating, “Our customers' content is the highest value asset of their business, which needs to be delivered live with unmatched quality, reliability, and security at the lowest total cost.” Zixi's solutions are tailored to help clients thrive in today’s demanding media landscape.

For additional information or to schedule a meeting during the NAB Show 2025, visit Zixi's booth and discover how their innovative solutions can redefine live video operations.

About Zixi

For over 15 years, Zixi has been empowering organizations with award-winning software solutions that enable the delivery of broadcast-quality live video across any IP network, cloud platform, video protocol, or edge device. By improving workflows and maximizing resource efficiency, Zixi stands at the forefront of operational excellence in delivering live events, remote production, and global content distribution.