Vaycaychella Rebrands as Great Estate Blockchains Inc. Amid Shift to Crypto Strategy
Vaycaychella Becomes Great Estate Blockchains, Inc.
On September 24, 2025, Vaycaychella, Inc. (OTC Pink: VAYK) revealed its rebranding initiative, embracing the new identity of Great Estate Blockchains, Inc. This significant change aligns with the company's renewed focus on exploiting the potential of historic landmarks through innovative cryptocurrency strategies.
A New Vision for Historic Properties
The decision to rebrand is driven by a revitalized approach to the company's cryptocurrency strategy. CEO Jason Armstrong emphasized the potential for monetizing the intangible assets associated with historic landmarks, a market that could be valued anywhere from tens of billions to even trillions of dollars. Armstrong noted that there are approximately 1.5 million properties officially recognized as historic landmarks, alongside countless others on state and local registers. For many of these properties, their intangible value—difficult to quantify but potentially ranging from tens of thousands to millions—often goes untapped.
According to Armstrong, "If the average intangible value of a National Register historic landmark is around $100,000, the total value of their intangible assets will be over one hundred billion. The total value of intangible assets of historic landmarks, therefore, may reach a trillion dollars."
Strategies for Monetization
Prominent historic landmarks have capitalized on their intangible value historically through tourism and the sale of related goods—like books, videos, and souvenirs. Unfortunately, smaller, less-recognized landmarks tend to underutilize these opportunities.
In response, the company has dedicated the past two years to developing a viable business model that intertwines cryptocurrency with short-term rental strategies, aiming to monetize this unique asset class effectively. As part of this model, Great Estate Blockchains will leverage its technological background, having acquired Definancial, Inc. in March 2022. This cutting-edge firm specializes in creating cryptocurrency exchange solutions, providing GEBI with the necessary infrastructure to launch its innovative initiatives.
The company plans to introduce crypto-based Non-fungible Tokens (NFTs) tied to its properties, starting with rights to a $2.5 million historic landmark already recognized by the National Register. This initiative is expected to set a precedent for future projects, blending the world of cryptocurrency with real estate expertise.
Expanding the Portfolio
In conjunction with the name change, Great Estate Blockchains, Inc. is actively seeking to broaden its portfolio of historic properties. One key project on the horizon is the renovation and management of the Rufus Rose house in downtown Atlanta, a significant historic property with a valuation in the multi-millions. Additionally, the company is negotiating the acquisition of intangible rights to another historic landmark based in New York City.
These efforts represent a strategic evolution for the company, positioning it as a pioneering force in the intersection of heritage conservation and modern financial technology.
"We have always been pioneers in exploring the potential of applying cryptocurrency strategies to daily business operations," Armstrong explained. "The name change to Great Estate Blockchains represents the beginning of an exciting new chapter for the company and its stakeholders."
The journey ahead is filled with promise as Great Estate Blockchains, Inc. establishes itself at the forefront of an innovative approach to real estate and historic preservation. Stakeholders and investors alike are poised to witness the unfolding of a novel business paradigm that blends historical value with cutting-edge technology.