#Japan #Tokyo #HARU #kurokami #J-Beauty

Haru Expands J-Beauty in Singapore

Haru, the well-known head beauty brand famous for its kurokami scalp care products, is taking significant strides in its global expansion by officially launching its product line in Singapore. The Tokyo-based company, nijito, renowned for its innovative approach to hair care, will kick off its offerings at the HANDS Orchard store, a prominent lifestyle retailer located in Singapore's bustling Orchard Road, starting July 24, 2026.

Background and Rationale for International Expansion

In recent years, the beauty landscape, particularly in Asia, has seen substantial shifts influenced by women's increasing participation in the workforce and a growing preference for natural and organic products. Haru has been at the forefront of addressing these changing needs since the debut of its kurokami scalp line in 2013. With cumulative shipments surpassing 8 million units, the brand has gained immense popularity among busy Japanese women who seek efficient and effective self-care solutions. The key selling point of Haru's products lies in their ability to nurture both hair and scalp health, catering to modern lifestyles while saving precious time.

The brand envisages leveraging this success on a global scale, aiming to resonate with women worldwide who share similar beauty challenges. Haru hopes not only to deliver its high-quality hair care products but also to promote the philosophy of