#Japan #Tokyo #Insurance #MetLife #GreenYellowSociety

MetLife's New Advertising Campaign in Japan

MetLife Insurance, represented by CEO Dirk Osteen, has announced the launch of a massive corporate brand advertising campaign beginning April 28. This robust campaign will feature both outdoor and train transit advertising across nine major cities in Japan, including Tokyo, Nagoya, and Osaka, along with internet promotions on platforms such as YouTube.

The key message for this year's campaign is "Always with the World. MetLife," marking the third consecutive year of this initiative. The advertisements prominently feature the company's colors—blue, dark blue, and green—to symbolize MetLife's unique strengths derived from its global network and its commitment to supporting customers consistently. In a dynamic twist, the campaign will utilize the rhythm of the popular four-member band, Green Yellow Society, and their song "Hajimari no Uta" (Song of Beginnings) to relay its messages effectively.

In addition to the nationwide campaign, MetLife is celebrating the 20th anniversary of its Direct Relationship Center in Kobe. As a gesture of gratitude to its customers, the company will showcase a limited edition advertising design that reflects the beautiful landscapes of Kobe.

MetLife aims to continue supporting customers through innovative products and services, aspiring to build a more promising future by continuously creating new value. The company emphasizes that it endeavors to remain a reliable partner in navigating life's uncertainties for both individual and corporate clients.

About MetLife Japan

Founded in 1973, MetLife Japan was the first foreign life insurance company to operate in the country. It has since positioned itself as one of the leading insurance groups globally, as a subsidiary of MetLife, Inc. The company is dedicated to assisting customers in selecting the optimal protection plans that suit their needs. Through various distribution channels, MetLife offers a range of innovative products designed to manage a wide array of risks.

For more information about MetLife Japan, visit here.

About MetLife

With a history dating back to 1868, MetLife stands as one of the world's foremost life insurance groups. It offers a comprehensive suite of products and services including life insurance, retirement solutions, employee benefits, and asset management. MetLife has established a strong presence across more than 40 markets worldwide, affirming its leading position in the United States, Asia, Latin America, Europe, and the Middle East. Further information can be found at MetLife's website.