Unlocking Marketing Success: Strategies for Competitive Edge in Advertising

From August 8th to 10th, an insightful seminar will be held focusing on user-centric marketing strategies aimed at overcoming resource challenges in advertising. The event is designed specifically for marketers who feel they are struggling with improvements in their advertising efforts, especially in enhancing landing pages (LPs) and banners. The seminar promises to deliver practical solutions through a hybrid approach to marketing, combining structural improvements with expressive tactics. Organised by Air Design, experts in structural improvement, and PRIZMA, specialists in effective communication, this seminar will showcase how to stand out in a crowded marketplace.

Who Should Attend?

This seminar is ideal for:

- Marketers who are currently engaged in improving their advertisements but are not seeing satisfactory results.
- Those who feel limited in differentiating their landing pages and banners.
- Marketers struggling to effectively reach and appeal to potential customers during their decision-making process.

What Will You Learn?

Attendees can expect to gain valuable insights through various topics covered during the seminar:
1. Why “Manga x Advertising” Now?
Learn from data analysis why this unique approach is yielding results and its practical applications.
2. Case Studies of Success
Discover specific examples demonstrating improved CTR (Click-Through Rate) and CVR (Conversion Rate) with before-and-after comparisons of advertisements and landing pages.
3. Hybrid Strategies for Improvement
Understand how to integrate both structural and expressive improvements in your advertising approach by examining how to build compelling narratives and capture attention effectively.
4. Creating Differentiated Advertising Expressions
Explore strategies for crafting advertising content that resonates with audiences, particularly targeting latent consumers and facilitating creative design.

Featured Speakers

Kazuma Matsuura (PRIZMA)

Kazuma Matsuura is the Manager of the Marketing Strategy Department at PRIZMA. With vast experience in operating ads on social networks such as Meta, LINE, and TikTok, he has overseen substantial advertising outlays, showcasing his expertise in maximizing advertising strategies and outcomes.

Takuya Inatomi (AIR Design)

Takuya Inatomi serves as the Manager of the Marketing Team at AIR Design for Marketing. A graduate of Keio University, he has built a diverse career in the internet advertising sector, driving success through SEM consulting and ad strategy development. Since joining AIR Design, he has addressed challenges for over 100 companies, lending his skills as a marketing planner.

Event Overview

- Theme: User-centric Marketing Strategy: Overcoming Resource Challenges with Self-Driving Techniques
- Date & Time:

- August 8th (Friday) 12:00 – 13:00
- August 12th (Tuesday) 12:00 – 13:00
- August 13th (Wednesday) 12:00 – 13:00

- Format: Online (Attend any one of the above days)
- Registration Fee: Free
- Registration Link: Sign Up Here

Marketers often find their efforts hindered despite implementing the PDCA cycle. When facing limits on CTR and CVR improvements, finding the next actionable steps is crucial. This seminar will provide valuable insights to break through advertising expression barriers in just 60 minutes.

About PRIZMA

As a dedicated PR partner, PRIZMA offers comprehensive promotional strategies that combine research, content creation, and media relations to establish new horizons in public relations. They represent a new format of PR agency.
Learn More

- Company Name: PRIZMA Co., Ltd.
- Headquarters: 4F Imai Building, 2-6-14 Shibuya, Shibuya-ku, Tokyo
- CEO: Kouki Sugimoto
- Established: August 2024
- Business: Brand Consulting, Content Marketing, Online Audience Aggregation Support, Media PR Services
- Contact: Tel: 03-5468-1850
- Website: PRIZMA