#USA #Irvine #SmartBug Media #Adam Bleibtreu #Ryan Malone

SmartBug Media Confirms Adam Bleibtreu as New CEO

On June 4, 2025, SmartBug Media, the globally recognized Elite Partner of HubSpot, announced a significant leadership change that will shape its future. Effective July 1, 2025, Adam Bleibtreu has been promoted from his role as president to chief executive officer, succeeding founder Ryan Malone, who will now serve as chairman of the board. This transition underscores the company’s commitment to resilience and growth within the digital marketing landscape.

A New Era Leads Ahead

SmartBug Media has firmly established itself as a digital agency that empowers businesses to thrive across various stages of the customer lifecycle. With Adam Bleibtreu at the helm, SmartBug aims to expand its reach and capabilities in delivering innovative strategies and solutions.

Ryan Malone's New Commitment

Ryan Malone, the founder and long-time CEO, expressed his confidence in Bleibtreu by stating, "It was crucial for me to pass the baton to someone capable of leading SmartBug towards future aspirations, and Adam embodies the ideal candidate." This sentiment highlights the importance of continuity as well as the necessity for leadership with strong experience and forward-thinking vision.

Adam Bleibtreu’s Background

Prior to his promotion, Bleibtreu played an instrumental role as president, where he oversaw SmartBug’s strategic direction and operational excellence. His extensive career includes eight years as chief marketing officer at ASGN Incorporated, where his contributions helped drive the company’s revenue from $2.2 billion to over $4 billion through both acquisitions and organic growth.

Bleibtreu is recognized for his ability to align marketing, branding, and corporate strategy — essential skills that will serve SmartBug as it navigates an increasingly complex digital landscape. He is renowned for his client-centric approach, positioning SmartBug to adapt to ever-evolving market demands and technological advancements.

The Importance of Growth and Innovation

In his new role as CEO, Bleibtreu recognizes the fast pace of technological change, stating, "Our position as a leading HubSpot partner places us at the intersection of client needs and advanced marketing technologies." This vision not only emphasizes SmartBug’s potential but also reflects a broader strategy to leverage artificial intelligence and digital innovation for client success.

This transition will also allow Malone to focus on enhancing SmartBug's award-winning culture and sustaining long-term strategies. Malone's leadership will now center on nurturing SmartBug’s rich company culture, fostering an environment that prioritizes employee engagement and customer satisfaction.

Future Collaboration and Growth Opportunities

As SmartBug prepares for a future rich with opportunities, partners look forward to collaborating with Bleibtreu. Michael Denbeau, a partner at American Discovery Capital, expressed confidence in the agency's direction under Bleibtreu's leadership. Denbeau noted Adam's impressive track record and commitment to excellence, which align well with SmartBug's mission and recognition as HubSpot's North American Partner of the Year for 2024.

Conclusion

As the agency embraces this new leadership phase, SmartBug Media aims to leverage its strengths to further bolster its reputation and drive impactful strategies. With the combined mentorship of Malone and the innovative insights from Bleibtreu, SmartBug Media is poised to navigate the challenges of the digital marketing landscape while continuing to serve its clients effectively. This strategic transition speaks to the agency's dedication to resilience and growth, ensuring a bright future ahead.

For more insights on SmartBug Media and its leadership, visit SmartBug Media’s official website.