The Red Chickz Expands Its Presence in California with New Units in Bakersfield

The culinary landscape of California is about to get a little spicier, thanks to the recent announcement from The Red Chickz. Famous for its innovative approach to Nashville hot chicken, The Red Chickz has officially signed a franchise deal for three units in Bakersfield, California. This development doubles down on the brand's commitment to expanding its presence in its home state, where fans are already familiar with its bold flavors and unique culinary offerings.

Franchise partner Gurdish Kaur is at the helm of this exciting expansion. With a shared passion for incredible food and dynamic flavors, Kaur is poised to bring The Red Chickz's mouthwatering menu to the Bakersfield area. This move is particularly strategic, given Bakersfield's rich culinary tradition of Southern-style cuisine and its affinity for country music culture. Shawn Lalehzarian, Co-Founder and CEO of The Red Chickz, expressed enthusiasm about this new adventure, stating, "Bakersfield is known for country music and Southern-style food, making it the perfect place to bring our hot chicken. We are excited to build a lasting footprint across California by introducing The Red Chickz to the residents of Bakersfield."

The Red Chickz first opened its doors in Downtown Los Angeles back in 2018 and has since seen tremendous success. The brand's innovative menu features an array of options, including sandwiches, tacos, and even non-chicken items, all infused with its signature Nashville heat. With seven spice levels and creative dishes like the Honey Butter Sandwich, the Nashville Hot Chicken Tacos, and unique sides such as cheese curds and corn ribs, it's no surprise that The Red Chickz has cultivated a devoted following. This following has largely been bolstered by the franchise's engaging online presence, showcasing its mouthwatering offerings on various social media platforms.

In addition to this new venture in Bakersfield, The Red Chickz has secured franchise agreements in Texas, North Carolina, Oklahoma, and New Jersey, with 28 more locations currently in development. The brand's growth reflects a strategic vision to dominate the fast-casual dining scene, leveraging its unique blend of bold flavors and high-quality ingredients.

"Our brand was born in Los Angeles. It all started right here in California, so we are always excited when we get to increase our presence in the very place where it all began," said Spencer Sabatasso, VP of Development for The Red Chickz.

For those in Bakersfield and nearby regions, the anticipation of The Red Chickz's arrival is palpable. Residents will soon be able to savor the crunchiest, full-flavored Nashville hot chicken that has drawn praises from national food publications. The fast-casual model not only promises delicious food but also a memorable dining experience driven by hospitality and quality—all core tenets of The Red Chickz philosophy.

As The Red Chickz gears up for a busy future, its commitment to innovation and quality remains unwavering. The expectation is that these new units will become a staple of the Bakersfield culinary scene, offering delicious meals that can ignite palates and satisfy cravings. Customers eager to experience what the hype is about can look forward to the grand openings that will surely introduce a delightful new flavor experience to the heart of California.

Topics Consumer Products & Retail)

【About Using Articles】

You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.

【About Links】

Links are free to use.