#USA #Waltham #Sitecore #Constant Contact #Moosend

Constant Contact Acquires Moosend: Expanding Digital Marketing Horizons

In a significant development for the digital marketing landscape, Constant Contact, known for empowering small businesses and nonprofits with effective marketing tools, announced its acquisition of Moosend from Sitecore. This strategic move marks a critical step in Constant Contact's goal to enhance its offerings and expand its presence in the European market.

Strengthening Market Position

The acquisition of Moosend adds value to Constant Contact's software as a service (SaaS) portfolio, seamlessly integrating advanced email marketing and automation features. The addition of Moosend is expected to accelerate growth opportunities, allowing Constant Contact to make further investments in the platform's capabilities, which serve marketing teams and small businesses aiming for personalized customer engagement.

The CEO of Constant Contact, Frank Vella, highlighted the strategic importance of the acquisition, stating, "Moosend's established presence in Europe, the Middle East, and Africa (EMEA) provides us with invaluable access to crucial international markets, empowering us to enhance our support for small enterprises globally."

Continued Innovation in Marketing Solutions

Constant Contact aims to fortify its commitment to small businesses through this acquisition. Moosend, recognized for its user-friendly interface and advanced features, will continue to operate independently while also powering Sitecore's Send solution for current and future customers. This dual approach ensures that existing users benefit from enhanced features while opening new avenues for Constant Contact's marketing tools to a wider audience.

Panos Melissaropoulos, co-founder and General Manager of Moosend, expressed excitement about the next chapter, emphasizing the shared mission of providing marketers with intuitive and adaptable solutions. Melissaropoulos acknowledged the loyal customer base and reiterated the commitment to delivering innovation that yields tangible results for its users.

A New Era for Digital Marketing

The transaction, whose terms were not disclosed, signifies a promising future for Constant Contact and Moosend alike. As digital marketing continues to evolve, the combined strengths of these two platforms can drive enhanced customer interactions and loyalty for businesses of all sizes.

Constant Contact's acquisition of Moosend is a pivotal move in an increasingly competitive digital marketing ecosystem. By integrating Moosend's capabilities, Constant Contact is well-positioned to meet the demands of modern marketers and businesses seeking sophisticated marketing solutions.

With a greater focus on personalized messaging and improved customer experience, this acquisition stands as a testament to Constant Contact's commitment to developing powerful marketing tools designed for small businesses.

In summary, as Constant Contact builds upon its robust platform with the addition of Moosend, the implications are clear: small businesses, marketers, and customers alike can anticipate a stronger, more innovative suite of tools designed to help them succeed in the digital marketplace. As the digital landscape continues to evolve, the future looks bright for Constant Contact and its new subsidiary, Moosend.